Connecting Emotions and Personality to Your Corporate Image and Brands

  • Authors:
    Susan Stewart
  • Publication Date:
    August 2007
  • Report Number:
    A-0243-07-EA

When it comes to building and maintaining a corporate brand, today's democratized market is no place for top-down, hierarchical thinking. In this climate, an authoritative tone is as apt to cause resentment as it is to increase sales.

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