Defining the Corporate Ethics Brand
Ronald E. Berenbeim
Ethics programs, designed and implemented by lawyers and auditors, seek to minimize the risk of harmful conduct through systems that provide employees with decision-making processes. In contrast, corporate social responsibility (CSR) programs position the ethical corporation as an enterprise that integrates community concerns about the company’s economic performance with its social performance. Since a company’s ethical reputation depends on both ethics and CSR programs, integrating the two could result in presenting a coherent and effective company personality to its many stakeholders.