Council Perspectives

Council Perspectives, which are based on sessions from selected council meetings, post-meeting interviews, and other pertinent data, provide a unique look into the minds of executives from leading global organizations as they assess, analyze, and develop ways to address critical issues.

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Feb. 2010

Corporate Brands Meeting the Challenges of Changing Times (CP-005)
The economic crisis and the erosion of trust in governments and business means that corporate brands are more important than ever. Yet, thanks to the concomitant explosion of social media, controlling brand and message has never been harder for companies. This report, based on a September 2009 meeting of The Conference Board Council on Corporate Brand Management, discusses the challenges facing the corporate brand and what the new operating landscape—the new normal—will look like once the
recession ends.

Jan. 2010	Diversity and Inclusion: Global Challenges and Opportunities (CP-004) For diversity and inclusion professionals, the challenges of building a diverse and inclusive workplace — both region by region and globally — can be daunting. This report, which is based on a joint meeting of The Conference Board Diversity and Inclusion Councils, offers insights into both the external and internal hurdles companies face when they try to implement a global diversity program.
Dec. 2009	Ethics & the Board: Integrating Integrity into Business Strategy (CP-003) In an era of cataclysmic repercussions of ethical breaches throughout the world, it is critical for senior management – and, even more so, for boards of directors – to exercise active oversight on issues of business integrity and compliance. This report provides a 360-degree, high-level overview of “touch points” between issues of business integrity and the role of the governing body of a business.
Dec. 2009	Going Non-traditional to Create a Successful Shared Services Organization (CP-002) Budget squeezes and demands for even greater cost savings are forcing shared services organizations to look at non-traditional approaches to help hold the line and improve efficiency.
Dec. 2009	Supplier Diversity in the 21st Century (CP-001) In good times, supplier diversity executives was to promote the concept of supplier diversity within his/her organization and spread the word about its positive impact. Today, the main task is ensuring that the organizational commitment remains intact during turbulent economic times.