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Crafting a Strategy for Virtual Worlds: Eight Questions to Ask
Author:  Edward Roche
Publication Date:  August 2007
Report Number:  A-0242-07-EA
File size: 115KB

This report is available only to members.

 

Virtual worlds are emerging fast on the business landscape, but few companies have developed a strategy to deal with them. Membership is now in the millions, and many of the participants are probably your customers, not to mention, your employees. So how can you take advantage of this new technology?