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Managing Reputation Risk and Reward |
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Authors:
Daniel Sandy Bayer,
Ellen S. Hexter
Managing risk is essential to the success of every company, and most major firms have risk management functions to oversee the risks they face. After witnessing several companies take well-publicized hits to their reputations over the past few years, senior managers have started to pay greater attention to reputation risks. Managing Reputation Risk and Reward, which is based on the work of the Managing Reputation Risk Research Working Group, examines the challenges companies face as they work to safeguard and enhance their reputations among customers, investors, employees, and other stakeholders. In addition to the results of a survey of executives involved in risk oversight, the report offers case studies detailing how some companies have worked to protect and, in some cases, even burnish their reputations. |
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Publications
Executive Action