A Marketer’s Guide To Discretionary Income
Between 2002 and 2006, the percentage of U.S. households with discretionary income increased from 52.1 percent (57 million households) to 63.5 percent (73 million households). Aggregate discretionary income in the United States topped $1.7 trillion in 2006, with the household average at $24,335. In addition to offering findings on these and other general trends, A Marketer's Guide to Discretionary Income looks at the U.S. discretionary income population in terms of age, occupation, education, region, and several other categories. The report also contains a detailed discussion of the methodology used to determine the definition of discretionary income and compute discretionary income thresholds and amounts. Topics Covered:
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