The Conference Board

 


Biography

Lynn Franco

Lynn FrancoLynn Franco is Director of The Conference Board's Consumer Research Center. She produces several monthly and quarterly reports that track both general and consumer economic trends, including the widely-followed Consumer Confidence Index. Franco also analyzes and forecasts long-term shifts in the consumer markets.

Franco also directs The Conference Board business confidence survey program, and produces the quarterly periodicals Business Executives' Expectations and The Consumer Internet Barometer.

She addresses business audiences on economic and demographic trends and is frequently interviewed by the media and quoted in the press.

Franco is a member of the National Association of Business Economists.

She holds an MBA from St. John's University, and a BA from New York University.

Publications by Lynn Franco:

Research Reports
A Marketer's Guide to Discretionary Income
The Hispanic Market in 2010

Executive Action Reports
Take This Job and…
Discretionary Income Trends: An Overview
The Hispanic Market in 2010
Consumers Going Online Before Going on the Road
Consumer Trends...Why People Shop Online
The Affluent Population: Current Assets and Future Demographics
Job Satisfaction Continues to Whither
Public Trust in Financial Markets Makes Modest Comeback

Articles
A Decided Lack of Confidence

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