May/June 2005
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Features
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Rebranded and Reborn
If looks aren't everything, they're certainly worth a lot, as evidenced by this collection of companies that have changed their logos. Check them out, before and after their makeovers.
By Tony Spaeth |
Is U.S. Business Losing Europe?
Who better to answer that than Americans working in Europe? We asked. They answered. You decide.
By Stuart Crainer and Des Dearlove |
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Grassroots Diplomacy
The world's perception of America seems to have reached an all-time low. Can anything be done to rescue its image? Yes, and it may be sparked by a homegrown diplomat like you.
By Gail Dutton |
The Long(winded) Goodbye
Before Michael Ovitz was fired from Disney with a $140 million payment, Michael Eisner had a few words for him. Well, more than a few. |
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The Art of the Annual Report
Why would a company hide the faces of its executives? Because if it didn't, we wouldn't be writing about it. What these Brits have done may inspire you to do something similarly mold-breaking.
By Vadim Liberman |
Blame the Board of Directors
Last issue, Lucian Bebchuk blamed directors for not negotiating at arm's length with their CEOs. This issue, a range of corporate-governance experts join the discussion, proving there's more than enough blame to go around. |
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Hardly Academic
After a decade as dean of Yale's School of Management, Jeffrey Garten is stepping down -- and speaking up about the state of B-schools, MBAs, and what he regrets the most.
By A.J. Vogl |
Lessons From the Red Queen
Think what you do in bed is no one's business? Then you're obviously unfamiliar with the Red Queen Principle. Sexual reproduction has everything to do with your business.
By Francisco Dao |
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Departments
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Openers
We've Got Questions |
Press Box
By Ellsworth Quarrels
Lou Dobbs is a champion of Everyman. But not every man is a champion of Lou Dobbs. |
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From the Board
By Vadim Liberman
How do you integrate clashing cultures in a merger? Connie Van Fleet of WellPoint Inc. is doing that right now. |
Adventures in Cyberspace
By E.J. Heresniak
Forget about using your cell phone to make a call. Next time, use your computer. |
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The Irrational Universe
By Phyllis Gail Doloff
Not saying enough is just as bad as saying too much. |
Entrepreneuring
By Larry Farrell
The best way to grow a company is by knowing how not to grow it. |
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In Review
By James Champy
Offered forty ways to grow your business, all you have to do is pick one. Can it really be that easy? |
In Review
By Richard Whalen
We're using our military to save the world, but what are we saving it from? And what are we losing in the process? |
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Sightings
By Vadim Liberman
Another Outstanding Year |
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Soundings
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The Edge
By Philip Augar |
Learning From Our Mistakes
By John J. Donohue |
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Interactive TV? Forget It
By Al Ries and Laura Ries |
The Great Trade-Off
By William J. Bernstein |
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Questioning Authority: Pietra Rivoli
By Matthew Budman |
And more from Seth Godin, Merv Griffin and David Bender, Alain de Botton, Andy Beckman, Leon Levy with Eugene Linden, Kate Lorenz, William Van Dusen Wishard, and Derek Bok. |
Editor A.J. Vogl, Managing Editor Matthew Budman, Creative Director Serena L. Spiezio, Assistant Editor Vadim Liberman, Contributing Editors Phyllis G. Doloff, Larry Farrell, Gail Fosler, E.J. Heresniak, James Krohe Jr., Ellsworth Quarrels, Michael Schrage, Richard Whalen, Publisher Chuck Mitchell, Advertising Manager Michael Alexander, Advertising Production Manager Chun Tao, Circulation Director Denese Brooks-Clarke
