The Conference Board

 


The Conference Board ReviewTM Magazine

November/December 2004

Features

 

Chef Executive Officer
By Stuart Crainer and Des Dearlove
Don't just eat at restaurants -- learn from them. They offer recipes for management and leadership that you can use every day.

Meltdown
By A.J. Vogl
We're running on empty: Republicans and Democrats are bankrupting our country. Can we learn to consume less and save more? Pete Peterson says we must.

 

Your Good Name

Before You Lose It
By Dick Martin
Your reputation may only be as great as your PR counsel. But a lot of PR recommendations are bad, so how do you find good advice?

After You've Lost It
By Andrew W. Singer
What do you do when a scandal destroys your company's reputation? You rebuild it -- step by painstaking step -- but the outcome isn't always happy.

 

Forget the Free Sodas
By Francisco Dao
And all the other freebies. They won't motivate your employees. So what will?

My Struggles in the Boardroom
By Donald V. Potter
Why do directors spend board meetings talking about everything except strategy?

Departments

 

Openers
By A. J. Vogl

Press Box
By Ellsworth Quarrels
The media put Alan Greenspan up on a pedestal. But what goes up must come down.

 

From the Board
By Vadim Liberman
Leadership guru Jeffrey Sonnenfeld explains why directors should -- but often don't -- make good mentors for CEOs.

Adventures in Cyberspace
By E.J. Heresniak
Want to find out which of your employees really know their stuff and which don't? Give them a snap quiz.

 

The Irrational Universe
By Phyllis Gail Doloff
As time goes by, corporate paternalism is starting to look better and better.

Entrepreneuring
By Larry Farrell
Eager to kill the entrepreneurial spirit at your company? Easy: Become "supremely efficient."

 

Best Business Books
Our annual look at the books that have most influenced executives covers a wide range of topics, from sports to politics to fiction to -- oh yes -- business.

Sightings
By A.J. Vogl
Why Is This Man Smiling?

Soundings

 

Dopey Ideas
By Sergio Zyman and Armin A. Brott

Most Successful Product Ever?
By David Owen

 

"You're Road Kill, Granpa."
By George V. Higgins

Which Business to Grow? Which Not?
By Bruce Harreld

 

Questioning Authority: Barbara Kellerman
By Matthew Budman

And more, from
Donald A. Norman, Donnie Brasco, and David M. Rowell.


Editor A.J. Vogl, Managing Editor Matthew Budman, Creative Director Serena L. Spiezio, Assistant Editor Vadim Liberman, Contributing Editors Phyllis G. Doloff, Larry Farrell, Gail Fosler, E.J. Heresniak, James Krohe Jr., Ellsworth Quarrels, Michael Schrage, Richard Whalen, Publisher Chuck Mitchell, Advertising Manager Michael Alexander, Advertising Production Manager Chun Tao, Circulation Director Denese Brooks-Clarke

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