Features

Hydrogen: Waiting For the Revolution
By Bill Keenan
Everybody agrees that hydrogen is the fuel of the future. But how come we're not getting from here to there?

When You've Lost the Power to Set Prices
By Cameron C. McClearn
With consumers and corporate clients feeling the pinch of a tight economy, you may feel it would be counterproductive to raise prices. You'd be wrong.

Making Yourself Understood
By Stuart Crainer and Des Dearlove
"Txt msgs bad 4 corp comms. Pls rd." Confused? So are a lot of people. Here's what happened to good business writing.

The Anti-CEO
By A.J. Vogl
Ricardo Semler works from a hammock. He offers seats on his company's board to any employee who wants them. He lets new hires wander around for a year without a job. Who is this guy?

Hostile Markets
By Donald V. Potter
The top player in any industry is often in danger of being undercut on price by scrappy new competitors, a continuing predicament for AT&T. Here's how to avoid the Leader's Trap.

The Way We Live Now
By Vadim Liberman
Children's toys that simulate Russian roulette? Seashells attached to headsets? Bank accounts for your pets? Does anyone buy this nonsense? Yes.

Departments

Openers
By A.J. Vogl
The Da Vinci Constraint

Press Box
By Ellsworth Quarrels
Why the media rode the love/hate rollercoaster so enthusiastically during the Martha Stewart trial.

From the Board
By Vadim Liberman
How do women define success, and is their version really so different from the male version? Fidelity Investments' Beverly Edgehill says yes.

Adventures in Cyberspace
By E.J. Heresniak
As I recall, monopolies were once considered dangerous enough to be outlawed. What happened?

Dispatches From the Front
By John Guaspari
You don't give your family satisfaction surveys and conduct focus groups in the living room. If you want customers to be like family, why do it to them?

The Irrational Universe
By Phyllis Gail Doloff
Even the most buttoned-down executives are sometimes knocked sideways by family crises. Here's how to handle them.

In Review
By Susan Webber
French author Jean-François Revel attempts to defend the United States' reputation, but he falls short on his facts.

In Review
By Victor Zarnowitz
In Culture and Prosperity, John Kay clarifies the importance of the dismal science.

Sightings
By Matthew Budman
It's Not Just About Ham.

Soundings

Where's His Initiative?
By Archie Tinelli

Paying a Living Wage
By Michael Moore

Madding Crowd
By William Bonner with Addison Wiggin

Testimonials No End
By Paul Newman and A.E. Hotchner

Questioning Authority: Raoul Felder
By Melissa Master

And more, from Tom Geoghegan, Henry D. Fetter, Matthew Budman, Clayton M. Christensen, Michael E. Raynor, and Michael Silverstein.