Features

Departments

Are We Any Better at Managing People?
We've done the research, read the books, attended the seminars-but do we really know how to manage employees effectively yet? A panel of experts weighs in.

A Class of Their Own
By Vadim Liberman
Kids today-right now, they're your customers or soon will be; in a few years, they'll be your employees; and someday, they'll be running your company. We asked six eighth-graders what they think about you.

The Overstuffed Consumer
By Shari Caudron
The 1990s, that glorious, decade-long spending spree, ended with a crash. Here's what companies need to do to reach consumers who think they don't need a thing.

A Grocery List for Life
By Bill Kelley
One man weighs his mortality in terms of items to acquire before going to the great shopping mall in the sky.

Worry About the Details
By A.J. Vogl
Charles Elson, director of the University of Delaware's Center for Corporate Governance, is much in demand these days. Here, he talks about pay for performance, why a lot of directors won't be returning next year, and how sniffing out fraud is like looking for ants.

Not All Profits Are Equal
By Vijay Govindarajan and Chris Trimble
The mantra that there is no conflict between profits and social responsibility has been repeated so often that it has lost credibility. Sometimes, there is a conflict-and being honest about that could restore lost trust in the business community.

Openers
By A.J. Vogl

Your Turn

Press Box
By Ellsworth Quarrels
While the business media was busy cheerleading for corporate celebrities, it dropped the ball on the scandals in the making.

From the Board
Steve Priest explains why the current attention to ethics is here to stay.

Adventures in Cyberspace
By E.J. Heresniak

Dispatches From the Front
By John Guaspari
If you look primarily to technology to solve your customer-service problems, you're going to miss something very important.

Things to Come
By Arnold Brown
Cool, desirable, sexy, fashionable-are these the words that you apply to marketing to senior citizens? They will be soon.

In Review
By Robert A. Brawer
A new book from Joan Magretta tries to keep management simple but ends up making it simplistic.
By Ronald E. Berenbeim
Are whistleblowers the maligned heroes of the corporate world? C. Fred Alford thinks so.
By John Budd Jr.
A respected advertising executive admits that the industry isn't as effective as it would like to pretend it is.

Sightings
By Vadim Liberman
Diamonds in the Rough.

Soundings

How Does Your Organization Swing?
By David K. Hurst

The Celibate Executive
By Kenny Moore

Why the Tail End Suffers
By James Q. Wilson

Leaving My Comfort Zone
By Stephen J. Kimm

Questioning Authority: Robert J. Thomas
By Matthew Budman

And more, from Glenn C. Loury, Geoffrey Nunberg, Jennifer Parker Talwar, Rosamund Stone Zander, Benjamin Zander, and John MacIntyre.