November/December 2000
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Features
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Departments
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Meeting of the Minds
Two of management's foremost gurus-Peter Drucker and Peter Senge-discuss when the time is right to walk away from a good thing.
The Nation as Brand
By Simon Anholt
As brands go global, a product's country of origin can be as important as the company that makes it.
1+1 = 11
By Stuart Crainer
Leif Edvinsson, who spends many of his days in a place called the Future Center, has a good eye for what's ahead-and he sees the future in intellectual capital.
Where the Interaction Is
By Ajit Kambil and Erik Eselius
Sure, you're successfully selling online, but are you exploiting the four ways to build on that initial sale?
Why?
By Gary Hamel
It's the first question you need to ask yourself-about everything-on your way to becoming a successful heretic.
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Openers
By A.J. Vogl
"Drucker, of Course."
Fast Forward
By Randall Poe and Carol Lee Courter
What investors think your company does; why employees' family members are taking a toll on productivity; how most of America is missing the New Economy; and more.
Up the Organization
By Marilyn Moats Kennedy
The top questions received by our resident career counselor.
Adventures in Cyberspace
By E.J. Heresniak
Technocrats seem to have eliminated an important word from their vocabulary: dumb.
Dispatches From the Front
By John Guaspari
Your company could be saddled with a sibilant sense of self-centeredness.
Best Business Books
Influential authors share which books-some strictly business, others far from it-inspired and intrigued them in 2000.
The Price of Heroes
By Jeffrey A. Krames
In the case of General Electric's hero, the price is $7.1 million-and that's just for his story.
Manager's Tool Kit
By Vadim Liberman
Why some employees won't see benefits as beneficial; how a few new business cards can save you thousands on salaries; where the lies are on applicants' résumés; and more.
Sightings
By Melissa Master
Commercial Space.
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Soundings
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Making a Move in Asia
By Gary Wendt
Unnecessary Burdens
By Jonar C. Nader
Don't Forget The Have-Nots
By Robert E. Rubin
The Deferred Life Plan
By Randy Komisar with Kent Lineback
"Angell of Doom"
By Melissa Master
And more, from Robert William Fogel, May R. Berenbaum, Dave Arnott, and John MacIntyre.
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Editor A.J. Vogl, Managing Editor Matthew Budman, Creative Director Serena L. Spiezio, Assistant Editor Vadim Liberman, Contributing Editors Phyllis G. Doloff, Larry Farrell, Gail Fosler, E.J. Heresniak, James Krohe Jr., Ellsworth Quarrels, Michael Schrage, Richard Whalen, Publisher Chuck Mitchell, Advertising Manager Michael Alexander, Advertising Production Manager Chun Tao, Circulation Director Denese Brooks-Clarke
