The Conference Board

 


The Conference Board ReviewTM Magazine

May/June 2001

Features

Departments

 

Why Do We Do It?
By Peter Krass
Statistics tell us that 75 percent of mergers and acquisitions fail. Why, then, do companies continue to rush to the negotiations table?
He Did It!
By Peter Krass
J.P. Morgan's dream of cornering the steel market was as ambitious as the man himself. Unfortunately, the market got in the way.
Small, Ugly, Foreign
By James B. Twitchell
When Volkswagen's ad agency decided to accentuate the negative, it changed the face of advertising as we know it.
Taking the B.S. Out of Behavioral Science
By A.J. Vogl
Ken Blanchard, the man behind The One Minute Manager, discusses the power of stories, the rarity of good service, and why Jesus is so rarely cited as a role model for leaders.
Should Corporations Be Praised For Their Philanthropic Efforts?

  • Yes: A Golden Age
    By Paul Ostergard
    We need to look beyond the financial donations and recognize the other things corporations are doing to demonstrate good citizenship.
  • No: Always an Angle
    By Benjamin R. Barber
    In their philanthropic efforts, corporations are simply doing what they always do: spinning a message, selling a brand, making a profit.

It's All About Passion
By Barbara Moses
Inspiring. Uplifting. Exhilarating. No, it's not a tent revival. It's what your employees want from their careers.
Phantom Wealth
By Thornton Parker
Baby boomers think they can work hard, buy stock, and eventually retire into the good life. Our author begs to differ.

 

Your Turn
Letters from our readers.
Openers
By A.J. Vogl
Failure Is for the Other Guy
Fast Forward
By Randall Poe and Carol Lee Courter
Who is really crashing your systems; which customers don't mind generic brands; how eyebrow rings affect hiring; and more.
Conference Board Research
Stephen Garone explains how to renew your employees' sense of purpose; Melissa Berman examines the rewarding ROI of increasing CRM.
In Review
By David Dell
Marcus Buckingham and Donald O. Clifton tell us not to work on our weaknesses but to build on our strengths.
In Review
By Charles Madigan
Carl Hamilton traces how the West was won by a Swedish vodka in a very special bottle.
Manager's Tool Kit
By Joe Fodor
When you shouldn't test employees for drug use; why you shouldn't exaggerate your company's financial well-being; how to handle an odiferous employee; and more.
Sightings
By Vadim Liberman
Virtual and Perpetual.

Soundings

Soundings con't

 

Facing Freedom
By William E. Halal
Welcome to Lucasland
By George Lucas and Orville Schell
Why Uniforms Have Stripes
By Ronna Lichtenberg
The Green Conundrum
By Vadim Liberman

 

Questioning Authority: Patricia Seybold
By Matthew Budman
And More From:
Stanley Fish, William Wrigley Jr., C. Northcote Parkinson, Christina Hoff Sommers, Midas Dekkers, Eric G. Flamholtz, Yvonne Randle, Digby Anderson, Walter Savage Landor, and John MacIntyre.


Editor A.J. Vogl, Managing Editor Matthew Budman, Creative Director Serena L. Spiezio, Assistant Editor Vadim Liberman, Contributing Editors Phyllis G. Doloff, Larry Farrell, Gail Fosler, E.J. Heresniak, James Krohe Jr., Ellsworth Quarrels, Michael Schrage, Richard Whalen, Publisher Chuck Mitchell, Advertising Manager Michael Alexander, Advertising Production Manager Chun Tao, Circulation Director Denese Brooks-Clarke

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