March/April 2002
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Features
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Departments
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Friend? Foe? Both?
By Howard Muson
Corporate alliances have made a number of companies much more profitable-and made business a lot more complicated.
The Name Game
By Tony Spaeth
Our annual overview of the year's best branding changes shows that companies are running out of actual words to use as company names. The newest trend? Initials.
The Real Fear of Flying
By Gwen Moran
Certainly terrorism is a threat, but the frequent business traveler faces likelier risks.
Counting the Costs
By Matthew Budman
With companies losing billions on issues from workplace violence to Web surfing, how is Corporate America making any money?
Excellence Won't Save You
By A.J. Vogl
According to Richard Foster, you must find out what companies that will be great are doing now, instead of looking at what great companies have done in the past. Tough? Sure. Necessary? Definitely.
Can the United States Export Diversity?
By Helen Bloom
A key aspect of diversity is respect for other cultures-but that's conspicuously lacking in American corporations that force their brand of diversity on European operations.
Life After Work
- Is Retirement Bad for Your Health?
By Lydia Bronte
The depression and deterioration that can follow retirement are by no means inevitable.
- Wise Counsel
By Christy Eidson
Many executives consider consulting after retiring from their full-time positions. Here, advice from those who have done it successfully.
- Dreams Deferred
By Joe Fodor
Five retirees who have gone on to pursue the dreams of their youth.
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Openers
By A.J. Vogl
Getting Personal
Press Box
By Ellsworth Quarrels
Can CNBC, the cheerleader of the Internet boom, survive the crash?
Adventures in Cyberspace
By E.J. Heresniak
Two principles and 10 rules that tell you all (or nearly all) you need to know about dealing with techies.
Dispatches From the Front
By John Guaspari
In figuring out what your customers need, don't ask what they want. Watch what they do.
Things to Come
By Arnold Brown
As the amount of information available to us becomes overwhelming, will we need intermediaries to navigate the Web.
Conference Board Research
By Kathryn L. Troy
A look at the companies that have made real strides in branding themselves and relating to customers online.
In Review
By Dan R. Dalton
Lawrence E. Mitchell decries America's exportation of corporate misconduct.
By Simon Foxglove
Will being a "lovecat" make you succeed? Tim Sanders thinks so.
By Elizabeth Wu
Craig Hickman offers motivational instruction in the guise of a fairy tale.
By A.J. Vogl
How useful is a compendium of business for everybody?
Manager's Tool Kit
By Melissa Master
Why you should choose your friends wisely; how to squelch a naysayer; what to ask before you hire an executive recruiter; and more.
Sightings
By Vadim Liberman
The Women's War.
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Soundings
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What Will Your Legacy Be?
By Nate Allen and Tony Burgess
Hello, Sucker
By Andy Rooney
How to Kill a Brainstormer
By Tom Kelley
On the Hotline
By Bill Bryson
Questioning Authority: Jim Champy
By Matthew Budman
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Editor A.J. Vogl, Managing Editor Matthew Budman, Creative Director Serena L. Spiezio, Assistant Editor Vadim Liberman, Contributing Editors Phyllis G. Doloff, Larry Farrell, Gail Fosler, E.J. Heresniak, James Krohe Jr., Ellsworth Quarrels, Michael Schrage, Richard Whalen, Publisher Chuck Mitchell, Advertising Manager Michael Alexander, Advertising Production Manager Chun Tao, Circulation Director Denese Brooks-Clarke
