May/June 2007
|
Features
|
|
Now What Shall We Call This Widget? Why do companies looking to concoct blockbuster new-product names often end up with lackluster results? By Theodore Kinni |
Dream Home Your company can learn a lot from The New York Times' new headquarters. By Howard Muson |
|
Down With ShareHolder Activism! Your shareholders are posing a major threat to corporate governance. Directors, reclaim your power! By Martin Lipton |
|
Disasters
|
|
The Best Defense Katrina, 9/11, and other calamities have taught us to be better prepared for the future, right? If only. Security expert Stephen Flynn explains why we're still teetering on the edge of disaster. By A.J. Vogl |
Why Are We So Afraid? Because the terrorism industry wants us to be. Have we become too alarmist for our own good? By John Mueller |
|
Preparing for the Worst Catastrophes may strike, but we don't have to take them sitting down. Here's what you can do to make your company more resilient. By William Keenan Jr. |
Beyond Guards, Guns, and Dogs If corporate security officers are to do their jobs properly, they need support from the top. Are they getting it? By Matthew Budman and Thomas E. Cavanagh |
|
Soundings
|
|
Obsolete? By Todd G. Buchholz |
Questioning Authority Bruce Barry |
|
And more from Jeff Angus, Ian Buruma, Wildman Weiner, Marc Gobé, Curtis R. Carlson and William W. Wilmot, Stanley Bing, Stuart Skorman with Catherine Guthrie, and Robert H. Frank. |
Questioning Authority Liz Edersheim |
|
Departments
|
|
Adventures in Cyberspace Are you "thrashing" without realizing it? By E.J. Heresniak |
Entrepreneuring American Indians are no longer gambling on their future. By Larry Farrell |
|
Style & Substance It's about time your company began acting age-appropriate -- by selling effectively to older consumers. By Paco Underhill |
In Review Stop worrying about bubbles that are about to burst. They may actually be good for the economy. By Hoffer Kaback |
|
Big Tobacco's negative impact on society is as great as ever. If only we could see through the smoke. By Peter Krass |
Sightings An Incredible Shrinking Pile By Matthew Budman |
|
Openers New Chief By A.J. Vogl |
Editor A.J. Vogl, Managing Editor Matthew Budman, Creative Director Serena L. Spiezio, Assistant Editor Vadim Liberman, Contributing Editors Phyllis G. Doloff, Larry Farrell, Gail Fosler, E.J. Heresniak, James Krohe Jr., Ellsworth Quarrels, Michael Schrage, Richard Whalen, Publisher Chuck Mitchell, Advertising Manager Michael Alexander, Advertising Production Manager Chun Tao, Circulation Director Denese Brooks-Clarke
