March/April 2008
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Features
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Because They Take You At Your Word What you have to say is only as good as how — and how often — you say it. By Stuart Crainer and Des Dearlove |
Calling Dr. Spock Believe it or not, there was a time when people had to learn about management without consulting books or attending B-school. By Charles Handy |
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Complexity Anxiety Too many choices? Consumers aren't necessarily as skittish as you might think — and you shouldn't be either. By George Stalk |
Marks of Leadership A look at last year's brandings and rebrandings reveals that the best logos result from leaders with strong visions. By Tony Spaeth |
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This Year in New Orleans In the wake of Hurricane Katrina, companies are increasingly engaging in CSR activities. But do employees building homes have anything to do with building a better company? By John Buchanan |
Pecking Orders Some lead; some follow. It's the rule of both the barnyard and the boardroom. By Barbara Kellerman |
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The Future of Advice Forget about your consigliere: Technology allows us to tap into networks of friends and strangers for the wisest, most timely counsel available. It's like Amazon.com, only better. By Michael Schrage |
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Soundings
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Rust or Bust By Richard C. Longworth |
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And more from Tom Perkins, Mario Cuomo, Derek Gatehouse, Marvin A. Davis, Scott Adams, John Cleese, David Cottrell, Bruce Sterling, Mark J. Penn with E. Kinney Zalesne, Stephen Denning, Garry Kasparov, Mark Sanborn, Henry Schacht, and Bill Lane. |
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Departments
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Adventures in Cyberspace Rewriting history, in large ways and small, from China to Microsoft. By E.J. Heresniak |
Entrepreneuring Before we can teach our youth, we must properly educate our teachers. By Larry Farrell |
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Style & Substance Too often, children wind up being the forgotten influentials. By Paco Underhill |
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In Review
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lf you can't draw your next great idea on a napkin, maybe it isn't so great after all. By Paul B. Brown |
Pop economics is supposed to explain everyday human behavior. But it should do justice to the discipline. By Susan Webber |
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Worth Noting |
Sightings Dishing the Dirt By Vadim Liberman |
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Openers Think Positive, Maybe By A.J. Vogl |
Editor A.J. Vogl, Managing Editor Matthew Budman, Creative Director Serena L. Spiezio, Associate Editor Vadim Liberman, Contributing Editors Larry Farrell, Gail Fosler, E.J. Heresniak, James Krohe Jr., Michael Schrage, Paco Underhill, Richard Whalen, Publisher Chuck Mitchell, Advertising Manager Michael Alexander, Advertising Production Manager Chun Tao, Circulation Director Denese Brooks-Clarke
