Executive Education: Advanced Marketing Plan Development
11-12 July, 2013
The Conference Board Conference Center
New York, NY
This program is designed to help attendees develop impactful and cost effective Marketing Plans, they can implement at their jobs. We provide an easy to apply framework and tools for developing plan objectives, strategies, breakthrough tactics & diagnostic metrics. Examples are provided across a broad range of industries.
Who Should Attend
- Marketing Managers, Product Managers, Brand Managers
- Advertising professionals that work on new product launches
- R&D Executive and Marketing Research professionals that work on new product launches
- Strategists and Financial Analysts working with brands
- Functional specialists who assist marketing departments
- Consultants who work on new products
All learning applies to Business to Consumer, Business to Business & Non-Profits
Key Topics/What Attendees Learn
- How to develop a Marketing Plan document in its entirety
- How Marketing Plans relate to Strategic Plans
- Plan pre-work: industry, trend & competitive analyses, available data sources & marketing research needed
- Key Marketing Strategy tools to position brands
- How to develop a marketing plan budget to accomplish sales & profit goals
- How to select the most appropriate marketing elements
- How to develop impactful programs
- How to measure & evaluate programs for effectiveness & improvement
- How to direct multifunctional teams to execute programs
What Attendees Receive
- A Marketing Plan element checklist
- A Marketing Plan Document Template
- A Marketing Plan Example
- Notes that explain each element of the plan