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Marketing and Communications

Marketing Conference
The CMO's Challenge: Driving Growth While Maximizing Marketing ROI

November 15 – November 16, 2007
Westin New York at Times Square
New York, NY

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 Download the full agenda.     Email a colleague


November 15–November 16, 2007  — Marketing Conference
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November 14, 2007  — Pre-Conference Seminar: Marketing Precision
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Topics to be Addressed November 15 – November 16, 2007

  • CMO Insights: Building a High-Performance Marketing Organization
  • Getting and Keeping Customers: Strategies for Customer Engagement, Experience Management, Loyalty and Retention
  • Marketing Strategies Case Study I: Managing Brand Experience Across Multiple Communication Channels
  • B2C Marketing Case Study I: Global Marketing
  • B2B Marketing Case Study I: Developing Actionable Customer Segmentations
  • Marketing Strategies Case Study II: Interactive Marketing
  • B2C Marketing Case Study II: Segmentation and Targeting
  • B2B Marketing Case Study II: Sales and Marketing Collaboration
  • Customer Experience Optimization
  • Keynote: Branding in a Cluttered World: Awareness, Differentiation and Delivering on the Promise
  • Achieving Marketing Efficiency
  • More Than Just ROI: Marketing Accountability and Metrics
  • Marketing Leader Roundtable: Breakthrough Innovation and Customer Experience