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Accepting the Challenge: Is it Time to Embrace Sustainability as the New Operating System?

Dates: June 24, 25, and 30

There are signs that changes in legislation, government-funded programs and public attitudes related to sustainability will begin to have a profound effect on the competitive landscape and business operations in the rapidly approaching future. While most companies have incorporated sustainability into their business models to some degree, few have been willing to make it the core driver of their strategy. Will making changes at the margin be enough to keep you competitive in the future? How are companies thinking about the potential for a drastically different business reality in the near future and what are the implications?

The Business Issue: If today you had to rethink your corporate strategy because of realignment by consumers, markets and policymakers in favor of sustainability, are you ready? What are the risks and opportunities inherent in accepting this challenge or delaying?

  • What is the likelihood of a significant shift toward sustainability that will reshape the competitive landscape in fundamental ways?
  • Would your current operating system stand up to these transformative changes?
  • What are the risks and opportunities inherent in accepting or delaying a strategic reordering?
  • How are companies that have incorporated sustainability into the core of their operating system faring compared to their peers?

Series Hosts: Gail Fosler, President, The Conference Board and David Vidal, Director, The Conference Board Center for Corporate Citizenship & Sustainability

Part 1: (30 min) A Green Competitive Landscape: Winners and Losers (June 24, 2009 3:00 pm EDT)
Key Points to be covered Webcast Content/Speakers
  • What sustainability means for business
  • How the rules of the playing field are being redesigned
  • The post-crisis landscape for sustainability
Guest: Helle Bank Jorgensen, Partner PricewaterhouseCoopers Denmark. Member of the PwC Global Sustainability Leadership Council

What are the underlying facts and trends driving the sustainability dialogue today? What is the significance for business, particularly those with no apparent link to energy or climate? How are risks and opportunities changing, if they are?


Part 2: (30 min) Business Models and Sustainability (June 25, 2009, 3:00 pm EDT)
Key Points to be covered Webcast Content/Speakers
  • How competition changes in a low carbon economy
  • Viewing sustainability as cost, an investment, or an externality
  • Winning and losing business models in a sustainable enterprise world
Guest: Dawn Rittenhouse, Director, Sustainable Development, Dupont

What is the difference between a conventional business strategy and one incorporating sustainability as its basic operating principle? How are companies adapting their business models from conventional to sustainability-centered? What pivotal assumptions should be made about the economic role of carbon, its impact on changing energy systems, and on new world patterns of consumption?


Part 3: (30 min) Achieving Growth Through Innovation for Sustainability (June 30, 2009, 3:00 pm EDT)
Key Points to be covered Webcast Content/Speakers
  • Where growth, innovation and sustainability intersect
  • Investment trends in sustainability
  • Projections on future growth fields and regions through sustainability
Guest: Dr. Peter Cartwright, Dow Corning

How are companies adapting and fine tuning basic operating systems to ensure a role for sustainability as a driver of innovation? How do we develop a growth platform that aligns us today with the sources of future value creation? How do innovation, sustainability and future global growth patterns intersect?

Hosts:

Gail D. Fosler, President, The Conference Board
As President, Gail Fosler directs The Conference Board’s knowledge development and its global operations. She was appointed President in October 2007, and became a trustee ex officio in March 2008. From September 1989 until April 2008 she served as Chief Economist, with a progressively broader scope of responsibilities. In 2004 she assumed responsibility for expanding The Conference Board’s international presence and operations. Under Fosler’s direction as Chief Economist, The Conference Board assumed the development and dissemination of the Leading Economic Indicators from the U.S. Department of Commerce; developed a broad-based program on productivity, labor force dynamics and innovation; significantly broadened the global scope of its indicators, and founded its China Center for Economics and Business. The Wall Street Journal has twice named Fosler America's most accurate economic forecaster.

David Vidal, Director, The Conference Board Center for Corporate Citizenship & Sustainability
David Vidal is responsible for research and program development in citizenship, sustainability and in corporate responsibility, corporate philanthropy, and corporate community involvement. He joined The Conference Board in 1997 as Director of Research, Global Corporate Citizenship. Previously, Vidal was Vice President at the Council on Foreign Relations, assistant vice president at Continental Insurance and Vice President of its Continental Corporation Foundation, and Director of Public Affairs at the New York City Partnership, a CEO-led civic, housing and education group. As a special assistant in the US Department of State and the Agency for International Development, and later as a Washington-based consultant, Vidal served in staff and advisory capacities in both the Carter and Reagan administrations, dealing with refugee, migration, and trade and development issues.

Guests:

Helle Bank Jorgensen, Sustainability and Climate Change Leader, Member of the PwC Global Sustainability Leadership Council
Originally a business lawyer, Helle Jorgensen graduated with a Master’s of Science in Business Administration and Auditing in 1994 and qualified as a state Authorized Public Accountant (CPA) in 1997. She has recently relocated to the United States from Europe where she has worked with Sustainability for almost 20 years, responsible for PwC’s services to enterprises within the fields of Sustainability and Climate Change (Strategy, Responsible Supply Chain, Performance Improvement, Corporate Reporting and Assurance of Sustainability reports). She is the Principle organizer for NVIR, the CEO/Investor-network for Business Ethics and Non Financial Reporting and has recently led a UN Global Compact assessment for a major multinational corporation operating in over 150 countries worldwide. She is a co-author of many international publications and books on these issues and is often interviewed by newspapers and trade magazines. Helle has served on many boards and expert groups such as: Chair of the European Sustainability Reporting Association (ESRA); Board of CSR Europe; Board of European Policy Centre; Sustainability Policy Group of FEE (Institute of European Accountants).

Dawn Rittenhouse, Director, Sustainable Development, DuPont Company
Dawn Rittenhouse joined DuPont in 1980 and has held positions in Technical Service, Sales, Marketing, and Product Management. In 1997 she began working in the corporate organization assisting DuPont businesses in integrating sustainability strategies into their strategy and business management processes. She leads DuPont’s efforts at the World Business Council for Sustainable Development (WBCSD) and the United Nations Global Compact. She also manages the corporate recognition program for Sustainable Growth Excellence. In 2007 she added responsibility for DuPont's efforts on climate change. In 2001 and 2002 Dawn served as co-chair of the Global Environmental Management Initiative (GEMI) working group that developed the SD Planner . She has also co-chaired the WBCSD working groups on Energy and Climate, Innovation and Technology and Sustainability through the Market.

Peter Cartwright, Executive Director of Environment, Health and Safety, Dow Corning
Peter Cartwright joined Dow Corning in 1990. As global Science and Technology director for Core Products from 2004 to 2006, Peter led the business in improvements to its portfolio decision-making and commercialization processes, as well as establishing new technology platforms across all product lines. In early 2006, he was named director of Product Stewardship and EHS Public Affairs, a role that expanded to his current position later that year. At that time, Peter joined the Executive Council, bringing executive responsibility for EHS governance and functional excellence into one position.