Person Reading Marketing Report

Marketing and Communications

Communicate your brand.
In 1952, The Conference Board debuted its first marketing conference in New York City. Today we host more than 28 events related to marketing, branding, and communications. Through an extended network and the strong statistical base of our Consumer Research Center, we offer senior marketing and communications executives the opportunities to share knowledge about branding strategies, innovations, and building employee brands.

Featured Programs:

The Consumer Research Center (www.conference-board.org/economics/crc.cfm)

Consumer Spending Trends (www.consumerspendingtrends.org/)

Consumer Internet Barometer (www.consumerinternetbarometer.us/)

Events/Forums

Conferences

Strategic Employee Communication Management Summit
A New Paradigm for Organizational Effectiveness and Results

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Councils

Council of Marketing Executives
Explores the current trends impacting the marketing of products and services to businesses and consumers through the experiences of its member organizations.

Council on Corporate Communication Strategy II
Council meetings are designed to encourage candid and rich exchange of ideas, problem-solving and benchmarking opportunities, strategic debate, and peer relationship building among Council members.

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Research Working Group

Stakeholder Engagement on the Global Stage/Special Focus: China
This working group will provide companies with the opportunity to meet with corporate peers and international nongovernmental organizations (NGOs) and stakeholder leaders to build relationships and learn from one another.

Webcast

Conference KeyNotes: Strategic Outsourcing

Conference KeyNotes: Organization Design

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Publications

Executive Action Report
Precision Marketing: Five Ways to Make Better Marketing Investment Decisions Five principles are presented that can help companies make better marketing decisions by refocusing their concentration and perception of customer behavior — and in some ways redirecting their delivery investments.

Research Reports

Managing and Measuring Return on Marketing Investment
This report documents the research findings of The Conference Board's Working Group on Managing and Measuring Return on Marketing Investment (MROI).

A Marketer's Guide to Discretionary Income

About 73 million households in the United States have some discretionary income at their disposal, up from nearly 57 million in 2002.