Person Reading Marketing Report

Marketing and Communications

Communicate your brand.
In 1952, The Conference Board debuted its first marketing conference in New York City. Today we host more than 28 events related to marketing, branding, and communications. Through an extended network and the strong statistical base of our Consumer Research Center, we offer senior marketing and communications executives the opportunities to share knowledge about branding strategies, innovations, and building employee brands.

Featured Programs:

The Consumer Research Center (www.conference-board.org/economics/crc.cfm)

Consumer Spending Trends (www.consumerspendingtrends.org/)

Consumer Internet Barometer (www.consumerinternetbarometer.us/)

Events/Forums

Conferences

Extending Your Brand to Employees Conference

Communicating Employee Benefits Seminars

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Councils

Council on Corporate Communications Strategy
Brings together leaders from communications and a wide variety of media to examine the latest strategies and trends.

Asia-Pacific Communication and Marketing Council
This council draws on the expertise of its members, augmented by insights of respected leaders in the fields of public relations, public affairs, investor and legal communications, employee relations, community relations and communications technologies.

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Research Working Group

Stakeholder Engagement on the Global Stage/Special Focus: China
This working group will provide companies with the opportunity to meet with corporate peers and international nongovernmental organizations (NGOs) and stakeholder leaders to build relationships and learn from one another.

Measuring and Managing Return on Marketing Investment
This Research Working Group will address quantifying marketing results that are specifically tied to financial objectives.

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Webcast

Critical Approaches for Leading Strategic Change

Virtual Worlds Strategies for Real-World Businesses

Publications

Executive Action Reports

What Others Think of You Matters: Manage and Boost Your Corporate Reputation Using Social Media
Podcasts. Blogs. Virtual Worlds. Today's media landscape is evolving, stretching far beyond traditional radio, television, and print, and the days of managing your company's reputation with just a press release are history.

Connecting Emotions and Personality to Your Corporate Image and Brands

When it comes to building and maintaining a corporate brand, today's democratized market is no place for top-down, hierarchical thinking. In this climate, an authoritative tone is as apt to cause resentment as it is to increase sales.

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Research Reports

A Marketer's Guide to Discretionary Income

About 73 million households in the United States have some discretionary income at their disposal, up from nearly 57 million in 2002.

The Global Luxury Market
This report offers a cross-cultural perspective on consumers' attitudes toward luxury and explores how those attitudes influence consumers in different markets.