Person Reading Marketing Report

Marketing and Communications

Communicate your brand.
In 1952, The Conference Board debuted its first marketing conference in New York City. Today we host more than 28 events related to marketing, branding, and communications. Through an extended network and the strong statistical base of our Consumer Research Center, we offer senior marketing and communications executives the opportunities to share knowledge about branding strategies, innovations, and building employee brands.

Featured Programs:

The Consumer Research Center (www.conference-board.org/economics/crc.cfm)

Consumer Spending Trends (www.consumerspendingtrends.org/)

Consumer Internet Barometer (www.consumerinternetbarometer.us/)

Events/Forums

Conferences

Social Media Meet-up
Doing Business Differently

Strategic Employee Communication Management Summit
A New Paradigm for Organizational Effectiveness and Results

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Councils

Council on Corporate Communications Strategy
Brings together leaders from communications and a wide variety of media to examine the latest strategies and trends.

European Council on Corporate Communications
Deals with the strategic development and tactical implementation of internal and external communications, media relations, reputation management and image planning.

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Research Working Group

Stakeholder Engagement on the Global Stage/Special Focus: China
This working group will provide companies with the opportunity to meet with corporate peers and international nongovernmental organizations (NGOs) and stakeholder leaders to build relationships and learn from one another.

Webcasts

Business Ethics

Webcast

Conference KeyNotes: Senior Marketing Executive

Conference KeyNotes: Extending Your Brand to Employees
Energizing Employees to “Own” the Brand

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Publications

Executive Action Reports
Social Networking: How Companies Are Using Web 2.0 to Communicate with Employees Companies are revamping their intranets to mirror the function and applications of social networking and they are seeing benefits such as keeping work-related ideas inside company firewalls and increased employee engagement		Precision Marketing: Five Ways to Make Better Marketing Investment Decisions Five principles are presented that can help companies make better marketing decisions by refocusing their concentration and perception of customer behavior — and in some ways redirecting their delivery investments.

Research Report
Managing and Measuring Return on Marketing Investment This report documents the research findings of The Conference Board's Working Group on Managing and Measuring Return on Marketing Investment (MROI).