Precision Marketing: Five Ways to Make Better Marketing Investment Decisions Authors:
Jennifer Lacks Kaplan,
Yakir Siegal Publication Date: October 2008 Report Number: A-0287-08-EA
This report is available for download only to members.
Five principles are presented that can help companies make better marketing decisions by refocusing their concentration and perception of customer behavior — and in some ways redirecting their delivery investments.
CEO / C-Suite
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