What Others Think of You Matters: Manage and Boost Your Corporate Reputation Using Social Media

Marketing and Communications

Executive Action Reports

What Others Think of You Matters: Manage and Boost Your Corporate Reputation Using Social Media
Author: Sheri Rothman
Publication Date: November 2007
Report Number: A-0251-07-EA

This report is available for download
only to members.

Podcasts. Blogs. Virtual Worlds. Today's media landscape is evolving, stretching far beyond traditional radio, television, and print, and the days of managing your company's reputation with just a press release are history.