Topics to be Addressed June 18 – June 19, 2003

• Driving Customer Equity and Shareholder Value Through Effective Customer Profiling and Segmentation
• Capturing the Voice of the Customer and Ensuring their Demands are Met Across Channels
• Converging the Marketing Organization: Ensuring your Multi-Channel Marketing Strategy is Clear to Customers - A Case Study
• Marketing Security Solutions in the Post 9/11 World
• Integrating Your Marketing and Media Strategy
• Implementing a Multi-Channel Brand Positioning Strategy
• Maximizing the ROI of Multi-Channel Promotion Campaigns: Gaining the Emotional Commitment of the Customer
• Transferring Customer Satisfaction Across Channels
• Capturing and Using the Right Data to Effectively Integrate Your Marketing Strategy
• What to Do When a Competitor Threatens Your Integrated Marketing Platform
• Gaining Employee Buy-in to Your Integrated Marketing Strategy
• Using IT to Integrate Marketing