The benefits of attending will improve how you:
- Impact your organization’s business strategy through corporate communication
- Influence opinions and perceptions of the organization
- Use Web 2.0 tools to will support and win the trust of stakeholders
- Lead organizational change within the workplace
- Monitor and measure your communication strategy
- Manage and communicate during crisis situations
In addition, we have a full-day workshop on how to empower the workforce through employee communication and social media. You will gain the strategic
advantage when you reach out to your changing internal audience.
Some of our confirmed speakers include:
- Susan Resnick West, Ph.D., Professor, USC Annenberg School of Communication
- Ernest J. Wilson III, Ph.D., Dean, USC Annenberg School for Communication & Journalism
- Rebecca Weintraub, Ph.D., Clinical Professor of Communication, Director, Communication Management Master’s Program, USC Annenberg
School of Communication
- Gabriel Sticker, Director, Global Communications and Public Affiars, Google, Inc.
- Natalie Johnson, Manager, Digital and Social Media, The Coca-Cola Company
- Genevieve Haldeman, Vice President, Corporate Communications, Symantec Corporation
- Valerie O’Neil, Vice President, Partner Communications & Engagement, Starbucks Coffee Company
- Brian Craig, Associate Partner, Reputation Institute
- Adam Christensen, Social Media Manager, IBM
- Jeanette Gibson, Director, Global Interactive Marketing, Medtronic, Inc.
- Lynn Brown, Vice President, Corporate Communications, Waste Management
- Toby Ward, President, Prescient Digital Media
- Gary Baker, President, Baker Brands Communication
- Angela Sinickas, President, Sinickas Communications, Inc.
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