Executive Education: New Products and Services Development
9-10 July, 2013
The Conference Board
845 3rd Avenue, 3rd Floor
New York, NY 10022
This program is designed to teach the steps in the new product development process, so attendees can implement them at their jobs to create better and more profitable products. We provide an easy to apply framework and tools for developing, refining and launching strong competitive offerings, with examples across a broad range of product and services industries.
Who should attend
- Marketing Managers, Product Managers, Brand Managers
- Advertising professionals that work on new product launches
- R&D Executive and Marketing Research professionals that work on new product launches
- Strategists and Financial Analysts working with brands
- Functional specialists who assist marketing departments
- Consultants who work on new products
All learning applies to Business to Consumer, Business to Business & Non-Profits
Key topics/What attendees learn
- To create products that are meaningfully different from competitors
- Strategy tools to identify and screen sizable opportunities
- To brainstorm and refine concepts/product ideas to maximize appeal
- To forecast sales potential, and upside and downside risk
- To conduct test markets and make go/no go decisions
- Extend brand equity over time, for line extensions & new target audiences
- Develop trial generating Year 1 launch marketing plans
- Organize & manage functional groups to execute flawlessly
- Prepare a financial document for management & investors
What attendees receive
- A New Product Development Document Checklist
- A New Product Plan Template
- Notes that explain each plan element
- A sample New Product Plan