Latino Market Collaborative - The Conference Board

The Conference Board Latino Market Collaborative

By 2008, the U.S. Latino market in U.S. is expected to reach $1 trillion. Yet, the Latino market remains one of the least understood consumer markets by many businesses. Traditional marketing and business approaches to tap this market cannot fully succeed because this market is unlike any other. What’s needed is a fresh way of looking at this market. By looking through “new eyes,” you’ll see new opportunities for your organization to succeed beyond your expectations.

The Conference Board is bringing together a network of executives from leading organizations to take part in a series of meetings to help business leaders learn with and from their peers.

The insights you will gain will:

translate into lower risks of entry for your organization
give you and your organization new power to expand into this market
help you develop strategies for a leadership position in this growing market segment estimated at $1 trillion by 2008

The Latino Market Collaborative will help you:

understand the intra-cultural and linguistic differences of this market (segmentation)
dispel the commercial myths about the Latino consumer (consumer research)
develop and implement strategies, both internal and external, to successfully reach the many different Latino segments (marketing)
develop new, previously unthought-of approaches to build and retain market share
develop internal training programs to better organize around this segment

Join the growing number of companies who are participating: ADP, Frito-Lay, JC Penney, PepsiCo, Prudential, Spherion, State Farm and Washington Mutual.

For more information, or to register for the event, please contact Lynn Franco, Director of the Consumer Research Center, at +1 212 339 0344 or via email at lynn.franco@conference-board.org

Overview

The Latino Market Collaborative will meet three times in person and twice via Web conferences over the course of six months. In between these meetings, The Conference Board staff will prepare summaries of the outcomes of each meeting. This schedule will limit your time and travel commitments and enable us to share information rapidly.

Participation Fee

For up to three representatives per company:
$12,500 Associates of The Conference Board
$15,500 Non-Associates of The Conference Board

Inaugural Meeting

When: January 22 & 23, 2007

Where: JC Penney Headquarters - Plano, Texas