Best of The Conference Board: Corporate Image and Branding
Digital changed the way we interact with brands forever. Consumers are now in charge of the conversation, and brands are responding. Find out how branding experts are reshaping strategies to stay in control.
Sign In to Purchase
Transforming Your Brand
Russ Meyer, Global Strategy Director, Brand Development, Leadership, Siegel + Gale
Lisa Fawcett, Vice President, Global Marketing, CooperVision
Internal Branding: Creating a Winning Relationship With Your Employees
Jeanne Trogan, Executive Director, Global Internal Communications, Dell
Megatrends: Driving Brand Growth in the Social Media Era
Kathleen Shouldis, Vice President, IBM SWG NA, IBM Sales & Distribution Software Sales Nora Geiss, Director, Verbal Identity & Digital, Interbrand
Jonathan Salem Baskin, President, Baskin Associates, Inc.
Brand Engagement: Connecting Your Brand with Tomorrow’s Customer
Anna Papadopoulos, Vice President, Integrated Media Services, Prudential Financial
Run Time: approx. 118 minutes