Best of The Conference Board: Corporate Image and Branding
Digital changed the way we interact with brands forever. Consumers are now in charge of the conversation, and brands are responding. Find out how branding experts are reshaping strategies to stay in control.
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Topics We Discuss
Transforming Your Brand (42:48)
Russ Meyer, Global Strategy Director, Brand Development, Leadership, Siegel + Gale
Lisa Fawcett, Vice President, Global Marketing, CooperVision
Internal Branding: Creating a Winning Relationship With Employees (27:28)
Jeanne Trogan, Executive Director, Global Internal Communications, Dell
Megatrends: Driving Brand Growth in the Social Media Era (29:09)
Kathleen Shouldis, Vice President, IBM SWG NA, IBM Sales & Distribution, Software Sales
Nora Geiss , Director, Verbal Identity & Digital, Interbrand
Jonathan Salem Baskin, President , Baskin Associates, Inc.
Brand Engagement: Connecting Your Brand with Tomorrow’s Customer (19:09)
Anna Papadopoulos, Vice President, Integrated Media Services Prudential Financial