Consumer Confidence Index ®

5.4pts

Measure of CEO Confidence

3.0pts

CEO Confidence Declines Again

October 2014

The Measure now reads 59, down from 62 last quarter.

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The continuing commitment of The Conference Board to providing insights on consumer attitudes and behaviors has led the organization to join forces with The Nielsen Company to create The Demand Institute. As a result of this new direction, The Conference Board is phasing out the Consumer Research Center (CRC). Executives interested in the results of the Consumer Confidence Survey® and CEO Confidence Survey may continue to subscribe separately. Existing CRC members will have access to all data currently provided as a part of their membership until their subscription expires. We would like to thank our members for their continued support and valuable contributions.

Recently launched, The Demand Institute provides a broad range of consumer-related research and activities. The institute is focused on improving member’s ability to both sense and steer consumer demand, while providing a more holistic understanding of where global consumer demand is headed. Through access to tangible new performance opportunities, enhanced R&D methods and applied innovation, and the opportunity to strengthen capabilities and learn new skills, The Demand Institute is taking on work that few organizations have tackled. Please visit The Demand Institute for more information on membership.

For more information on this announcement, please contact Lynn Franco at lynn.franco@conferenceboard.org.

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