Council on Corporate Brand Management
A brand is more than a name; it’s often a company’s single greatest asset. As executives charged with brand stewardship, we discuss externals that affect our brands – political and media trends, efficiency frameworks like Six Sigma, and market shakeups – while sharing the latest wisdom on brand management:
- Developing brand architecture, scorecards, budgets, and strategies
- Brand management in China
- Using theories of core and adjacency growth and disruptive innovation
A brand is both the prism through which the world sees a company and the ideal against which its employees measure their performance. Our candid exchanges do more than refine our logos and slogans; they affect our companies’ bottom lines.
The power of peer learning
Enduring relationships with trusted peers are the core of the council experience. Enhanced by our global, enterprise-wide reach, these relationships span the world and extend the value of council membership. Confidential peer dialogue provides you with a broader perspective and shared experiences, as well as access to specific knowledge and best practices.
Council membership benefits
Collective problem solving that puts your issue on the agenda
Benchmarking through regular surveys of council members about relevant company practices
Multifunctional insights generated by the wealth of perspectives gathered from over 100 councils (covering more than 50 functions) that work together across geographies
Virtual communities that extend learning opportunities through a variety of online forums and other resources
Who should join?
Senior branding, advertising, marketing, and external communications executives