Council on Social Media
The Conference Board Councils are unique peer forums that focus on issues most relevant to the members. Members meet three times a year to discuss solutions and/or challenges they’re currently facing. Social media is an ever-changing and critical component of communications and marketing strategy, so convening with your peers is incredibly important. Topics will include:
- Developing an integrated social media strategy
- Ensuring consistent branding and messaging across all channels
- Engaging and participating with audiences for maximum effect
- Creating and updating social media policies and guidelines for employees
- Harnessing the power of internal social media champions
- Identifying and activating appropriate new social media channels
- Sharing social media best practice internally, multi-regionally and/or internationally
- Identifying and adopting relevant social media monitoring platforms and social media management tools
- Coordinating the adoption of social media tools with other systems, including customer relationship management and marketing automation (often in conjunction with IT)
- Working with Legal, HR and IT to integrate social media policies within existing company policies
- Leveraging social media in issues and crisis management
Because meetings are confidential, discussions lead to in-depth advice giving, which is incredibly rich given that the council is a vendor-free environment. The launch meeting is scheduled for October 24-25, 2012 hosted by Facebook in Palo Alto, CA.
