The Conference Board


Session sponsor

Brand Logic  Core Brand  Siegel & Gale  

 

Academic sponsor

Columbia Business School 

 

 


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Marketing and Communications

The 2007 Corporate Image Conference
New Insights, Trends, and Innovations in Corporate Image and Brand Management

January 25 – January 26, 2007
Westin New York at Times Square
New York, NY

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January 25–January 26, 2007  — The 2007 Corporate Image Conference
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January 24, 2007  — Pre-Conference Seminar: Creating Highly Effective Corporate and Product Brands Seminar
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Topics to be Addressed January 25 – January 26, 2007

  • Corporate Brand Shift: Understanding and Adapting to Competition
  • Strategic Brand Building and Execution: Giving Your Brand New Meaning and Importance
  • Digital Branding: Using Digital Media to Create, Build, Manage and Revitalize the Relationships
  • Building Your Corporate Image: Competing in a Global Marketplace and Winning
  • Brand Equity Management: Building a Solid Value Chain
  • Brand Extension Planning and Implementation: New Rules for Branding Success
  • The Brand Loyalty Factor: Move Fast or Lose Out
  • Internal Branding: Extending the Corporate Brand into Your Corporate Culture
  • The Business Case for Corporate Branding: Achieving Business Success Throughout the Organization
  • Brand Measurement and Evaluation: Determining the Real Value of Your Efforts
  • Brand Renewal and Revitalization: Solutions with Real Results