17 June, 2014  — Pre-Conference Seminar: New Internal Branding Programs: A Step-by-Step Framework for Implementation
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18 - 19 June, 2014  — The 2014 Extending Your Brand to Employees Conference
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19 June, 2014  — Workshop II: Employer Brand, Internal Brand, or Employee Value Proposition
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Download the full agenda.

17 June, 2014

WORKSHOP 1:30 - 4:30 PM

A Step-by-Step Framework for Implementing New Employee Branding Programs

This hands-on workshop will teach you:

  • An effective step-by-step framework for effective internal branding
  • How to create a message matrix: communicating the right message, to the right audience, at the right time
  • Fun and engaging methods for tactical planning and group brainstorming that yield greater employee participation and internal buy-in 
  • Criteria and methods for measuring results
  • How to create a message architecture and experiential tactical plan for comprehensive internal message that is clear, relevant, personal and suggests the right behavior one should adopt

Allan Steinmetz, Founder & CEO, Inward Strategic Consulting

 For speaking opportunities, please contact Mary Beth Reidy at Marybeth.Reidy@conferenceboard.org.

For sponsorship opportunities, please contact Michael Felden at Michael.Felden@conferenceboard.org.

Presented with assistance from

Inward Strategic Consulting
Bridge Consulting

Session sponsor

Root, Inc.

Media assistance provided by

O'Dwyers
  • Human Capital
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