Un-Hyping Big Data Seminar
Using Data and Analytics to Drive Business Results
03 - 04 June, 2014
The Conference Board Conference Center
New York, NY
03 - 04 June, 2014
Business has always run on data. From the great civilizations of the distant past, to the accounting miseries of Dickens, data as codified in the science of economics and double-entry bookkeeping, has been the key. ‘If it costs x dollars to build and sell our product, how much margin will create a price point, y dollars, that customers will accept and still generate revenue and profit?’
For the past several decades, mainframe and desktop computers, have allowed us to gather, store, manipulate, and analyze data in ever more sophisticated ways to make mission-critical decisions. Spreadsheets have become ubiquitous.
So what suddenly makes data “big?”
- the explosion of digital technology, bandwidth, storage, social media, mobile devices and software capabilities,
- an equal explosion in the kind, amount, speed, and analytical potential of data.
- raw materials, processes machines, transactions, packages, customer responses all have the potential to be measured — increasingly in real time, and across the globe.
- everything, from soap to refrigerators, from cars to rockets can be made “smart” with the addition of chips and apps.
- Spreadsheets are becoming hopelessly slow, awkward and silo’d. We have gone from rivers of data to tsunamis of data, overwhelming established business capacity.
But, is “big” really the important point?
Fortunately, unlike monster ocean waves (against which there is no defense except to seek higher ground), the very same dynamics that make data “big”, also allow us to use it to drive business decisions, create new products, satisfy customers, and answer age-old business questions in new and powerful ways. However, this requires new understandings, new technologies, new skills of analytics, and new organizational structures, so that data is not just “big,” but rather “smart,” reflecting the way you choose to collect it, analyze it and use it.
Understanding data and analytics from the experience of companies actually using it is what this seminar is about. More specifically you will gain practical insight into:
- what data to gather, both volume and kind
- how to analyze it
- how to visualize to “tell the business story”
- how to share data across the company, breaking down silos
- how to use it to drive business decisions
- what new skills, tools, processes and people are needed to accomplish the above.
For speaking opportunities, please contact Mary Beth Reidy at Marybeth.Reidy@conferenceboard.org.
For sponsorship opportunities, please contact Michael Felden at Michael.Felden@conferenceboard.org.