25 June, 2013

Follow this conference on Twitter: #sm4hr | Follow The Conference Board: @conferenceboard

Facebook is now nine years old. While social media has been embedded into everyday life across the globe, corporations are still navigating this dynamic medium. Many leading companies have found the “secret sauce” – strategies designed to leverage social networks and achieve corporate goals. But, in order to really take advantage of all that social has to offer, companies must be prepared to embrace the true nature of social exchanges – transparency, opinions, flattening of hierarchies and some disruption. Companies that are on a path to adoption have seen real results and are also focused on demonstrating value of the social efforts.

This two part seminar series will give senior HR and communication executives’ insights on how leading organizations are leveraging social networks. The first day will focus on social media and the organization and will cover innovation, collaboration, learning, employer branding and engagement. The second day will cover HR and transforming the organization through social networks, talent, recruiting, rewards, and measuring ROI of social initiatives.

What you will learn

• Leveraging social networks to benefit the entire organization
• Implementing and managing social networks to spur innovation and knowledge sharing
• Using social media to increase employee engagement and bolster employer branding

Who should attend

Senior HR executives responsible for talent, recruiting, knowledge management, employee engagement and learning and communication executives responsible for employer branding, internal communication and social media.

CONFERENCE PROGRAM ADVISORY BOARD
Ben Brooks, former Vice President, Human Capital Performance, Marsh
Courtney Shelton Hunt, PhD, Founder, The Denovati Gorup
Kent Greenes, Program Director, The Conference Board
Elizabeth Lupfer, Senior Manager, Employee Experience and HR Technology, Global HR, Verizon and Founder and Chief Blogger, The Social Workplace
Jennifer McClure, President, Unbridled Talent
Trish McFarlane, Director, Human Resources, Perficient; Co-Founder at HRevolution
Steve Boese, Creator and Host at HR Happy Hour; Instructor at Rochester Institute of Technology

Tuesday June 25, 2013 

The Right Social Strategy for Your Organization

REGISTRATION AND CONTINENTAL BREAKFAST 8:30–9 AM

WELCOME AND INTRODUCTIONS 9–9:15 AM

A 9:15–10 AM

The Social Organization

Ed Moran, Co-President, Director of Research, Analysis & Insights at Human 1.0
and co-Author of The Hyper-Social Organization

Francois Gossieaux, Co-Founder, Human 1.0 and co-Author of The Hyper-Social
Organization

NETWORKING REFRESHMENT BREAK 10–10:20 AM

B 10:20–11 AM

Leveraging Social Media for Innovation

Lance Jensen Richards, GPHR, SPHR, Vice President, Office of Innovation, Kelly Services

C 11 AM–12:30 PM

Working Session: A Game Plan for Social Transformation at your Firm

Ben Brooks former SVP, Enterprise Communications & Colleague Engagement, Marsh

NETWORKING LUNCHEON 12:30–1:30 PM

D 1:30–2:30 PM

The Impact of Social Media on Learning

Patricia Romeo, Talent Innovation, Deloitte

NETWORKING REFRESHMENT BREAK 2:30–3 PM

E 3–4 PM

Enhancing your Employer Brand

Charlotte Jones, Employment Branding Strategist, Lockheed Martin

F 4–5 PM

Employee Engagement in 2013 and Beyond

Trish McFarlane, Director, Human Resources, Perficient; Co-Founder at HRevolution

Day Two Agenda - Click Here.

For speaking and sponsorship opportunities, please contact Meg Gottemoeller at meg.gottemoeller@conferenceboard.org.