02 May, 2013  — Workshop I: Strategic Employee Benefits Communication: Achieving Improved Outcomes
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03 May, 2013  — Workshop II: Web 2.0 Employee Benefit Communication: Winning Support using Various Communication Channels
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Download the full agenda.

02 May, 2013

Day One: Strategic Employee Benefits Communication: Achieving Improved Outcomes

While communication efforts behind more traditional plans may drop off after open enrollment, employers with consumerism strategies said that’s when employee communication becomes even more critical. As workers must learn to navigate an unfamiliar health care system and select the right care from the right provider at the right time, they need information, tools and resources to empower and assist them. The seminar will help you discover:

  • How do I Improve the effectiveness of our employee benefits communication?
  • How do I enhance employee awareness of ALL their benefits?
  • How do I increase employee appreciation of their benefits?
  • How do I increase employee understanding and gain buy-in?

Thursday, May 2, 2013

WELCOME AND INTRODUCTION 9–9:15 AM

A 9–10:15 AM

Taking Benefits Communication to the Next Level: From Information to Employee Engagement

Alison Davis, Chief Executive Officer, Davis & Company

NETWORKING REFRESHMENT BREAK 10:15–10:30 AM

B 10:30–11:15 AM

Meeting the Need for Information, Responsiveness, and Trust

C 11:15 AM–NOON

Messaging Healthy Living with Benefits Choices a Strong Campaign to Drive Behavior Change

Rich Keshishian, Vice President, Benefits Education, Prudential

NETWORKING LUNCHEON NOON–1 PM

D 1–2 PM

Effective Strategies: Solving Your Benefits Communication Challenges

NETWORKING REFRESHMENT BREAK 2–2:15 PM

E 2:15–3 PM

Connecting With a Diverse Workforce in an ADD World

Angelo Ioffreda, Chief Engagement Officer and Founder, IO Spark Communications

F 3–3:45 pm

Engaging a Diverse Audience in Compensation and Benefits

Kelley Haslun, Senior Director, Total Rewards Communication, PepsiCo
Danielle Gaston, Director, Total Rewards Communication, PepsiCo

NETWORKING REFRESHMENT BREAK 3:45–4 PM

G 4–4:45 pm

Just Do It! Motivating Employees to Do the Right Thing

Theresa Pudik Card, Senior Communications Consultant, Alcoa
Bridget McNie, EHS (Environment, Health & Safety), Alcoa

For a partial listing of speakers, click here.

For speaking and sponsorship opportunities, please contact Denise Sinuk at denise.sinuk@conferenceboard.org.

Presented with assistance from

Prudential

Session sponsor

Davis&Company
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