16 - 17 May, 2013

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15 May, 2013 Top 10 Trends in Internal Brand Engagement and Communication
17 May, 2013 New Internal Branding Programs: A Step-by-Step Framework for Implementation

The 2013 Extending Your Brand to Employees Conference will provide a forum to hear from thought leaders and learn from peers and colleagues about timely employer branding issues that every company faces, including:

• Brand transformation lessons, strategies, and ideas
• Inspiring employee ownership of a new campaign
• Gamification techniques that promote engagement, learning, and development

Benefits of attending

• Boost productivity by creating strong links between the organization’s mission and an employee’s active role in it
• Build the right culture to engage employees and execute on your business strategy
• Hear from Walmart, McDonald’s, Verizon, P&G, Bloomberg, Boeing, Kaiser Permanente, 3M and more

Learn how to

• Improve business performance by using the Voice of Employee effectively
• Communicate with purpose and draw a clear line of sight between employees and the brand
• Methodically uncover and articulate what compels employees to invest energy, time, and talent
• Develop holistic solutions for employees to tell your brand story, change behaviors, and celebrate the success of your organization, teams, and individuals

Who should attend

Marketing, brand, communications and human resource professionals who are responsible for ensuring that employees receive the right messages and tools for your organization to prosper.

Thursday, May 16, 2013

REGISTRATION AND CONTINENTAL BREAKFAST 7:45–8:45 AM

WELCOME AND OPENING REMARKS 8:45–9 AM
Dawn L. McGinley , Director, HR Communications, 3M Corporate Communications

9–9:15 AM

Why Are You Here? An Introduction to Your Peers

Rita Shor, Conference Program Director, The Conference Board

A 9:15–10 AM

Transforming Healthcare Service Delivery by…“Puttin’ on the Ritz!”

Paul Westbrook, Vice President, Patient Experience, Inova

B 10–10:45AM

How Walmart Uses Games to Extend the Brand

Kurt Templeton, Director, Store Innovation, Walmart
Allan Steinmetz, Chief Executive Officer and Founder, Inward Strategic Consulting
Whitney Faye Cook, Manager, Inward Strategic Consulting

NETWORKING REFRESHMENT BREAK 10:45–11 AM

C 11–11:45 AM

Activating the HP Experience

Kelly Hampton, Global Director, Brand Strategy, Hewlett Packard

D 11:45–12:30 PM

Transforming your Brand through your People

Marianne Scaffidi, Director of Learning and Development, Swarovski North America
Gary Magenta, Senior Vice President, Client Solutions, Root Inc.

LUNCHEON 12:30–1:30 PM

CONCURRENT SESSIONS E1 AND E2 1:30–2:15 PM (CHOOSE ONE)

CONCURRENT SESSION E1 1:30–2:15 PM

Turning the Brand Inside Out

Catherine Hernandez Tirey, Vice President, Brand Communication, Kaiser Permanente
Dani Townsend, Director, Brand Communication, Kaiser Permanente

CONCURRENT SESSION E2 1:30–2:15 PM

Using Brand Internally to Drive Business Outcomes Externally

Judy Hu, Chief Marketing Officer, BNY Mellon
Josh Feldmeth, Chief Executive Officer, Interbrand New York

CONCURRENT SESSIONS F1 AND F2 2:15–3 PM (CHOOSE ONE)

CONCURRENT SESSION F1 2:15–3 PM

Branding for Life: Creating a Culture of Caring

Silvia M. Perez, Global Business Vice President, 3M Infection Prevention Division
Mary Glennon, Global Brand Manager, 3M Infection Prevention Division

CONCURRENT SESSION F2 2:15–3 PM

Global Corporate Volunteering: A Platform to Connect Employees to the Brand

Moderator
Lorrie Foster, Vice-President, The Conference Board
Panelist
Vicki Carayiannis, Communications Advisor, FedEx Services

CONCURRENT SESSIONS G1 AND G2 3–3:45 PM

CONCURRENT SESSION G1 3–3:45 PM

Rethinking Your Internal Global Portal Strategy: From “One Size Fits All” to “Renditions with Relevancy”

Scott M. Wright, Executive Director, Global Communications, Merck & Co., Inc.

CONCURRENT SESSION G2 3–3:45 PM

Using Employees to Build a Brand Community

Lucy Gill-Simmen, MBA, Researcher in Marketing, Imperial College Business School London, UK

NETWORKING REFRESHMENT BREAK 3:45–4:15 PM

H 4:15–5 PM

Defining and Living the Vision to Drive a One-Company Culture

Kevin Aman, Director, Communications, Harris Corporation, RF Communications
Christie Gay, Principal, Bridge Consulting

AUDIENCE KEY INSIGHTS FROM THE DAY 5–5:30 PM

NETWORKING RECEPTION 5:30–6:30 PM

Friday May 17, 2013

REGISTRATION AND CONTINENTAL BREAKFAST 8–8:45 AM

WELCOME AND OPENING REMARKS 8:45–9 AM

I 9–10 AM

Engaging Talent through a Culture of Innovation for a High-Performing Workforce

Moderator
Allan Steinmetz, Chief Executive Officer and Founder, Inward Strategic Consulting
Panelists
Les McPhearson, Senior Director Innovation, Florida Blue
Beth Pohlmeyer, Senior Communications Manager, Employee and Executive Communications, Corporate Communications and Reputation, The Procter & Gamble Company
Sumona Basu De Graaf, Ph.D., Career Development, Bloomberg
Russ Meyer, Global Strategy Director, Brand Development, Leadership, Siegel+Gale

J 10–10:45 AM

How McDonald’s Empowers Employees to Uphold and Strengthen Brand Value

Leslie Tiongco, Director, Global Internal Communications, McDonald’s Corporation
Jori Hume, Human Resources, McDonald’s Corporation

NETWORKING REFRESHMENT BREAK 10:45–11 AM

K 11–11:45 AM

The Voice of the Employee: A Shared Experience Across the Enterprise

Moderator
Christie Gay, Principal, Bridge Consulting
Panelists
Anne Toulouse, Vice President of Employee Communications, Boeing
Bill Ruhl, Director, Voice of the Employee, Verizon
Emma Weare, Recruitment and Systems Director, Fresh & Easy Neighborhood Market, Inc., a part of Tesco

CONFERENCE INSIGHTS FROM GROUP 11:45–NOON

EVALUATION REQUEST AND WRAP UP NOON–12:15 PM

For speaking and sponsorship opportunities, please contact Mary Beth Reidy at marybeth.reidy@conferenceboard.org.