12 - 13 December, 2012

#tcbcc

To meet the challenge of a changing business landscape, new corporate communication strategies is required to shape attitudes and beliefs of your internal and external audience. The Conference Board and the NYU Public Relations and Corporate Communication School for Continuing and Professional Studies is pleased to collaborate and present to you the latest trends and issues in corporate communication management. During this conference, sessions will cover:

• 360 Degrees of Influence: Communication Leadership that Delivers Results
• Transparency and Trust: Secrets that Win Support for New Initiatives
• Strategic Corporate Communication and Execution: Developing a Framework for Breakthrough Results
• Social Engagement: Using Social Media Channels to Enter the Conversation
• Aligning Your Corporate Reputation With New Marketplace Realities
• Issues Management: Leveraging and Maximizing Your Influence
• Building Corporate Credibility
• Employee Engagement and Communication: Creating an Engaged and Productive Workforce
• Integrated Corporate Communication Solutions: Staying on the Front End of Rapidly Changing Trends

Attend this conference and you will:

• Capitalize on your communication strategies
• Overcome negative situations
• Build support for new initiatives
• Use social media channels effectively to build corporate reputation

Who should attend

If you’re involved with internal or external communication, corporate affairs, and organizational effectiveness, please plan to attend this conference. You’ll find this program stimulating, useful, and incredibly informative.

Wednesday, December 12, 2012

REGISTRATION AND CONTINENTAL BREAKFAST 8–8:45 AM

WELCOME AND INTRODUCTION 8:45–9 AM
Lee Hornick, Program Director, The Conference Board
Robert Noltenmeier, Professor, New York University

A 9–10 AM

The Making of a Global CCO…Tips to the Top

Perry Yeatman, Senior Vice President, Corporate Affairs & President, Kraft Foods Foundation, Kraft Foods

NETWORKING REFRESHMENT BREAK 10–10:30 AM

B 10:30–11:15 AM

Strategic Corporate Communication and Execution: Developing a Framework for Breakthrough Results

Craig Rothenberg, Vice President, Corporate Communications, Johnson & Johnson

C 11:15 AM–NOON

The Naked Company: Why Organizations Must Have Engaged Employees in Today’s Transparent World

Brad Whitworth, Senior Communication Manager, Cisco
Barbara Fagan-Smith, Chief Executive Officer, ROI Communication

NETWORKING LUNCHEON NOON–1 PM

D 1–1:45 PM

Social Engagement: Using Social Media Channels to Enter the Conversation

Peter Land, Senior Vice President, Corporate Communications, PepsiCo

E 1:45–2:30 PM

Aligning Your Corporate Reputation With New Marketplace Realities

Betsy Neville, Senior Partner & Co-chair, Fleishman-Hillard

NETWORKING REFRESHMENT BREAK 2:30–2:45 PM

F 2:45–3:30 PM

Issues Management: Leveraging and Maximizing Your Influence

Fraser Seitel, Adjunct Professor, New York University

G 3:30–4:30 PM

Communication Measurement: Results-Driven Strategies

Bill White, Senior Vice President, Corporate Communications, Sprint

NETWORKING COCKTAIL RECEPTION 4:30–5:30 PM

Thursday, December 13, 2012

CONTINENTAL BREAKFAST 8–9 AM

H 9–10 AM

Integrated Corporate Communication Solutions: Staying on the Front End of Rapidly Changing Trends

Panelists
Karen Arena, Vice President, Global Public Relations, Xerox
Ed Sagebiel, Senior Director, Global Corporate Communications, Eli Lilly
Susanna LeBoutillier, Director, Corporate Communications, Colgate-Palmolive
Lee Hornick, Program Director, The Conference Board

NETWORKING REFRESHMENT BREAK 10–10:15 AM

I 10:15–11 AM

Building Corporate Credibility

Mike Jacobsen, Senior Director, Corporate Communications, Diebold Incorporated

J 11–11:45 AM

Employee Engagement and Communication: Creating an Engaged and Productive Workforce

Christine Owens, Senior Vice President, Communications and Brand Management, UPS

K 11:45 AM–12:30 PM

Communication Leadership at the Speed of Change

Glen Thomas, Vice President, Communications, IBM Sales & Distribution, IBM

For speaking and sponsorship opportunities, please contact Mary Beth Reidy at marybeth.reidy@conferenceboard.org.