30 January, 2013

REGISTRATION AND CONTINENTAL BREAKFAST 8–9 AM

WELCOME AND OPENING REMARKS 9–9:15 AM
Lee Hornick, Program Director, The Conference Board

A 9:15–10 AM

Managing Your Brand Image Through Social Media

Jen McClure, Senior Director, Social Media Strategy, Thomson Reuters

B 10–10:45 AM

Empowering Employees to Become Social Media Brand Ambassadors

Nathan Bricklin, Senior Vice President, Head of Wholesale Social Strategy, Wells Fargo

NETWORKING REFRESHMENT BREAK 10:45–11:15 AM

C 11:15 AM–NOON

Navigating the Social Media Landscape

Eric Hausman, Senior Group Manager, Public Relations, Target

NETWORKING LUNCHEON NOON–1 PM

D 1–1:45 PM

Influencing Customer Perceptions Using Social Media

Ashton Bothman, Social Media & Digital Communications Strategist, Juniper Networks

E 1:45–2:30 PM

What’s New in Social Media and How to Use it for Branding

Kevin Espinosa, Social Media Marketing Manager, Caterpillar Inc.

NETWORKING BREAK 2:30–2:45 PM

F 2:45–3:30 PM

Using Online Conversations and Customer Communities

John Bell, Global Managing Director, 360º Ogilvy

G 3:30–4:15 PM

Maximizing Brand Impact Using Social Media

Morgan Baden, Director, Social Media & Internal Communications, Scholastic

For speaking and sponsorship opportunities, please contact Mary Beth Reidy at marybeth.reidy@conferenceboard.org.