Mobile in Marketing: Leveraging the Power of the Channel
07 November, 2012
The Conference Board Conference Center
New York, NY
07 November, 2012
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Workshop I:
Mobile in Marketing: Leveraging the Power of the Channel
(Details are being shown below)
07 November, 2012
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Note to all our registrants: We look forward to welcoming you to the Mobile in Marketing: Leveraging the Power of the Channel Seminar on November 7, 2012 in New York. The Conference Board Conference Center has not been affected by the hurricane. The airports and mass transit are opening and will return to normal service over the next few days. We expect a valuable experience for everyone. See you then. Sincerlely, |
#tcbmobile
The mobile is the world’s must-have –ahead of PCs, laptops and other digital or internet–enabled devices. In some parts of the world, mobile may play a transformational role as the only device providing a means for connectivity. As the consumer communications landscape continues to be dominated by mobile devices, the advent of mobile marketing is predicted to be one of the “highest growth” media platforms ever to exist.
This conference will explore how mobile technology is redefining marketing, and how brands are finding new ways to leverage mobile, whether they are early adopters, fast followers or laggards.
Benefits of attending
- Discover ways to navigate the complicated and diverse mobile ecosystem in order to best leverage the power of the channel as an indispensable element in the marketing mix
- Learn how early adopter or fast follower brands are capitalizing on mobile’s unique qualities
- Explore options in measurement and analytics in the mobile space
- Understand new mobile behaviors, mobile consumption and mobile penetration around the world
Who should attend
Marketers and communications professionals who are looking to expand their knowledge base and skills set in the mobile arena to drive engagement for their brands/business.
Wednesday, November 7, 2012
REGISTRATION AND CONTINENTAL BREAKFAST 8–8:45 AM
WELCOME AND INTRODUCTION 8:45–9 AM
MaryLee Sachs, Conference Program Director, The Conference Board
A 9–10 AM
Opening Keynote: Mobile Life – Providing a Deep Understanding of Today’s Global Mobile Device Consumers
Chuck White, Senior Vice President of Client Service, TNS
NETWORKING REFRESHMENT BREAK 10–10:15 AM
B 10:15–11:15 AM
Leveraging Mobile and Multichannel for an Unparalleled Customer Experience
Ashley Sheetz, Vice President of Marketing and Strategy, Chief Marketing Officer, GameStop
C 11:15 AM–12:15 PM
The Opportunity for the Corporate Brand
Greg Stuart, Global Chief Executive Officer, Mobile Marketing Association
LUNCHEON SESSION 12:15–1:45 PM
D 1:45–2:45 PM
Leveraging Mobile Globally
Dave Spinato, Digital Director, Smirnoff, Diageo
E 2:45–3:45 PM
The Mobile Playbook–5 Questions You Should Be Asking to Win in Mobile
Nabil Haschemie, Product Marketing Manager, Google
NETWORKING REFRESHMENT BREAK 3:45–4 PM
F 4–4:45 PM
Mobile as the Future of Retail
Rachel Tipograph, Director of Global Digital & Social Media, GAP, Inc.
4:45–5:15 PM
Closing Remarks
MaryLee Sachs, Conference Program Director, The Conference Board
For speaking and sponsorship opportunities, please contact Mary Beth Reidy at mary beth.reidy@conferenceboard.org.
