Social Good: Blending Cause and Marketing to Fuel Business Growth
09 November, 2012
The Conference Board Conference Center
New York, NY
09 November, 2012
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Workshop I:
Social Good Driving Brand Growth Strategies
(Details are being shown below)
Scheduled Speakers 09 November, 2012
- Bill Becker, Director, Brand Center, Deere & Company
- Wendy-Lynn Brown, Senior Marketing Manager, Levi’s® Brand, Levi Strauss
- Patty Huber, Head, Groupon Grassroots
- Helen Kurtz, Marketing Director, Marketing Excellence, General Mills
- Chris Miles, Senior Director, Marketing Communications, Kraft Foods
- Monica Nassif, Founder, Sophia Graydon, a new luxury loungewear line created and manufactured in the U.S., and former Founder and CEO, Mrs. Meyer’s Clean Day and Caldrea
- Bea Perez, Chief Sustainability Officer, Coca-Cola
- Mara Sovey, President, John Deere Foundation, Deere & Company
- Oscar Yuan, Brand Strategist, Millward Brown Optimor


