19 - 20 June, 2012

18 June, 2012 Execute Your Business Strategy with Engaged Employees and Aligned Leaders Pre-Conference Workshop
20 June, 2012 New Internal Branding Programs: A Step-by-Step Framework for Implementation Post-Conference Workshop

Extending Your Brand to Employees Conference

#tcbeyb

Benefits of attending

• Create and maintain workforce behaviors that support positive brand experiences
• Align corporate, product and internal brands
• Realize the value of collaboration within your company and drive profitability
• Unlock business opportunities and drive success with the right corporate culture

Who should attend

This conference provides the frameworks and tools for human resource, communications, and marketing executives responsible for internal employee brand engagement programs.

Tuesday, June 19, 2012

REGISTRATION AND CONTINENTAL BREAKFAST 7:45–8:45 AM

WELCOME AND OPENING REMARKS 8:45–9 AM
Paul Westbrook, Former Senior Vice President, Ritz Carlton, Luxury Segment

INTRODUCTIONS 9–9:15 AM

Why are You here? An Introduction to Your Peers

Rita Shor, Conference Program Director, The Conference Board

A 9:15–10 AM

The Vuja de Moment: The Shift to Brilliant Employee Brand Experiences

Simon T. Bailey, author, Release Your Brilliance and The Vuja de Moment

B 10–11 AM

IBM’s Smarter Planet: The Inside Story of Employee Brand Engagement

Kevin Bishop, Vice President, Brand System and Workforce Enablement, IBM
Mary Barton, Vice President, Employee Engagement, IBM

NETWORKING REFRESHMENT BREAK 11–11:15 AM

C 11:15 AM–12:15 PM

Brand Experiences with a Smile—Around the Globe

Moderator
Allan Steinmetz, Chief Executive Officer and Founder, Inward Strategic Consulting
Panelists
Karen Galambos, Managing Director, Human Resources, FedEx
Dawn McGinley, Marketing and Communications Director, 3M

LUNCHEON 12:15–1:15 PM

D1 1:15–2 PM

The Power of Employees in Strategy, Finance, and Business Processes

Jeff Austin, Vice President, Strategy, Pioneer Hi-Bred, a DuPont Business

D2 1:15–2 PM

Create Customers for Life through Offline Employee Brand Engagement

Robert Doyle, Chief Executive Officer, Coinmach Service Corporation (CSC)

E1 2–2:45 PM

Internal Branding and Storytelling—as Powerful (or more) than Advertising!

Amy Davis, Division Chair, Brand Management & Business Marketing in Public Affairs, Mayo Clinic

E2 2–2:45 PM

Engaging Employees in the New Brand During an Acquisition

Elizabeth Golden, Vice-President, External Affairs and Worldwide Communications,
Pfizer Inc

NETWORKING REFRESHMENT BREAK 2:45–3 PM

F1 3–3:45 PM

Branding Synergy: Aligning Partnerships for Maximum Brand Impact

Kristen Weirick, Global Leader, Recruiting, Employer Branding and Onboarding, Cargill

F2 3–3:45 PM

Using Innovation Campaigns and Collaboration Tools to Drive a New Model of Employee Engagement

George Hudgens, Director, HR Operations, Dolby

NETWORKING REFRESHMENT BREAK 3:45–4 PM

G 4–4:45 PM

Followership vs. Leadership

Jim Haudan, Chief Executive Officer, Root 
Charlie Piscitello, Senior Vice President, Chief People Officer, Petco, Inc.

H 4:45–5:15 PM

Interactive Session: Employee Brand Experience Metrics

NETWORKING COCKTAIL RECEPTION 5:15–6:15 PM

Wednesday, June 20, 2012

REGISTRATION AND CONTINENTAL BREAKFAST 8–8:45 AM

WELCOME AND OPENING REMARKS 8:45–9 AM
Paul Westbrook, Former Senior Vice President, Ritz Carlton, Luxury Segment

I 9–9:45 AM

Are You “Linked In”? Brand Storytelling To and Through Your Employees

Steve Cadigan, Vice President, Talent, LinkedIn

J 9:45–10:30 AM

Defining and Living the Vision to Drive a One-Company Culture

Jessica Antle, Vice President, Global Public Relations, Dorel Recreational/Leisure
Christie Gay, Principal, Bridge Consulting

NETWORKING REFRESHMENT BREAK 10:30–10:45 AM

K 10:45–11:30 AM

Social Enterprise Collaboration: Inside Employee Work Practices

Harbrinder Kang, Senior Director, Collaboration Business Technologies,Cisco

L 11:30 AM–12:15 PM

Truth or Consequences: Employees and Their Brand Experiences!

M 12:15–12:30 PM

Evaluation Request and Wrap Up

Rita Shor, Conference Program Director, The Conference Board
Paul Westbrook, Former Senior Vice President, Ritz Carlton, Luxury Segment

Conference Adjourns 12:30 PM

For speaking and sponsorship opportunities, please contact Mary Beth Reidy at marybeth.reidy@conferenceboard.org.