17 April, 2012

Please join us for The 2012 Social Media Strategies for Human Resources Seminars, where you’ll hear how organizations are tapping into the power of social networks for innovation, learning, knowledge sharing, talent management and engagement. You will also learn how to manage risks associated with this important communication channel.

• The Social Media Strategies for HR seminars will feature case studies on how leading organizations are:
• Leveraging social networks to benefit the entire organization
• Implementing and managing social networks to spur innovation and knowledge sharing
• Using social media to increase employee engagement and bolster employer branding
• Managing the legal implications of social media in the workplace

Tuesday, April 17, 2012

REGISTRATION AND CONTINENTAL BREAKFAST 8:30–9 AM

9–9:30 AM

Welcome and Introductions: Social Networks and Your Organization

A 9:30–10:15 AM

Transforming Your Corporate Culture through Effective Internal Social Media

Ben Brooks, Vice President and Practice Leader - Human Capital Performance, Marsh

NETWORKING REFRESHMENT BREAK 10:15–10:30 AM

B 10:30–11:30 AM

Innovation, Collaboration and Knowledge Management In The Age Of Social Networking

Mike Gotta, Senior Technology Solution Manager, Enterprise Social Software, Cisco

C 11:30 AM–12:30 PM

Social and the Organization: A Balanced Perspective on Legal Issues

Eric Meyer, Partner, Dilworth Paxson LLP

LUNCHEON 12:30–1:30 PM

D 1:30–2:30 PM

Working Groups: Social Media Policy and Beyond

Courtney Shelton Hunt, Ph.D., Founder, Social Media in Organizations Community

E 2:30–3:45 PM

Quantifying the Impact: Social Networks and Measuring the ROI for the Organization

Jim Lichtenberg, Program Director, The Conference Board
Karl Sanchack, Acting Director for Innovation, Lockheed Martin Corporation
Todd Maycunich, Vice President, Media & Analytics, TMP Worldwide

NETWORKING REFRESHMENT BREAK 3:45–4 PM

F 4–5 PM

Where We Go From Here: Predictions for the Future of Social Media and the Organization

Courtney Shelton Hunt, Ph.D., Founder, Social Media in Organizations Community
Mary Ellen Kassotakis, Director, Leadership Development Center of Expertise, Global Talent and Development Group, Oracle

CONCLUSIONS 5–5:15 PM 

Wednesday, April 18, 2012

Social Media at Work: What HR Executives Need to Know

For speaking and sponsorship opportunities, please contact Meg Gottemoeller at meg.gottemoeller@conferenceboard.org.