30 March, 2011

"Motivation is the art of getting people to do what you want them to do because they want to do it."  - Dwight D. Eisenhower

Corporate leaders are currently tasked with a new imperative; to motivate and energize the workforce at all levels. Incentives and levers such as salary, headcount and the number of high profile projects have dwindled during the great downsize. One employee engagement study after another has identified that the Great Recession of 2009 has created a new set point between employees and their organizations. Leadership’s ability to remain focused and aligned with corporate vision and mission is more crucial than ever.

It is at this crossroad that recognition programs offer an underutilized tool to address leadership’s dilemma-namely motivating people to do their best work. Whether formal or informal, recognition programs provide systemic means to inspire workforces and affect traits and behaviors across a department or an enterprise. Used strategically they can achieve the desired alignment, improve effectiveness and provide a quick low cost/no cost means to accomplish corporate goals; motivating the workforce and building employee engagement.

Join us as we will explore the following themes and skill building components:

• Enhancing emotional intelligence — working with/through people
• Talent management — using motivation to provide a workplace of self directed personal and professional development
• Corporate renewal — recognition driven motivation with systems that create an environment of progress

Who Should Attend

• Human Resources Executives
• Director/Manager Leadership Development
• Director/Manager Recognition Programs
• Director/Manager Organizational Development and/or Design
• Director/Manager Talent Management
• VP/Director/Manager Corporate Communication
• VP/Director/Manage Employee Communication
• Director/Manager Total Rewards
• Director/Manager Compensation
• VP/Director of Strategy
• Director/Manager of training

Agenda

Registration and Continental Breakfast 8–8:30 am

Welcome and Introduction 8:30–9 am

A 9–10 am

Moving Recognition from Program to Strategic Lever: Creating Systems for Self Directed Training

When recognition programs are housed in the marketing organization you have different objectives and outcomes available. At Scotiabank they are designed to engage, but also to deliver training for new financial products and to catalyze sales and customer service. Scotiabank’s award winning recognition program has achieved breakthrough business results and measurably motivated employees who independently seek out training and create an environment of self directed learning. The session leader will specifically explore the use of gaming and self assessment in a highly systematic recognition environment where employees not only fulfill on training goals but also actively seek out highly anticipated “releases” of new training games.

Jeff Marshall, Vice President, Brand and Marketing Programs, Scotiabank

Networking Refreshment Break 10–10:15 am

B 10:15–11 am

Global Change Management and Motivation through the Lens of Recognition

The UN's ERP project is the occasion for a worldwide transformational change initiative. This project will fundamentally change the way work is done and will enable UN employees to better achieve the UN mandates. The presenter will describe methods for motivating employees to take ownership of the changes. By using strategic communications and by developing a collaborative and inclusive environment, people can develop ownership and control of the changes, translating into speedy adoption of the changes.

In an interview driven session we will explore recognition and change management aligned methodologies which may be leveraged to overcome resistance and successfully implement truly sustainable organizational while simultaneously unleashing the power of a motivated workforce.

Paulette Woolf, Special Projects, United Nations

C 11 am–12:15 pm

Linking Recognition and Motivation to Enhance Volunteer Performance

Volunteerism provides an extraordinary lens into the role of motivation in a purely non-financial system based on goodwill and altruism. Where money is not part of the equation what role does the individual’s personal motivation play?

Part 1

What lessons can the corporation learn from this complex network of programs that affect the lives of millions of people on a daily basis? This session will showcase best practices in recognition used by the City of New York’s Office of Volunteerism to motivate volunteers in a systematic and sustainable manner.

Diahann Billings-Burford, Chief Service Officer, New York City Government Office

Part 2

When your customers also create your content you have a formula for success and unique dilemma, how do you keep them engaged and motivated? Having adopted the user generated content model 65 years ago Guideposts magazine has developed systems that turn inexperienced writings into inspirational stories. This session will cover a recognition value proposition that keeps this publication among the most successful in US publishing year after year.

Kelly Mangold, Senior Vice President Corporate Administration, Guideposts
Carolyn Cheperak, Director, Human Resources, Guideposts

D 12:15–12:30 pm

Motivation Workshop

Part 1: Dimensions of Motivation: Foundation and Working Lunch Assignments

The working lunch session is designed to generate discussion and spur thinking based on the dialogue between intrinsic and extrinsic models of motivation and recognition. Findings and discussion points will be presented to be used as a basis for a portion of the workshop. Participants are encouraged to bring tangible examples of their organization’s dialog on the subject of motivation techniques.

Melissa Van Dyke, President, Incentive Research Foundation
Carol Pletcher, Co-Founder, Global Center for Recognition

Working Lunch 12:30–1:45 pm

E 1:45–4:40 pm

Workshop: Dimensions of Motivation

Part 2: Putting It All Together

Drawing on extensive research into incentives and motivation, this workshop will examine the creation of systems that foster an environment for a motivated workforce. Using the recognition lens, we will explore the following dimensions of motivation:

• What types of recognition driven motivation are effective?
• When, where and how to use these motivation factors?
• Why does recognition driven motivation work?

Additionally we will explore the polarity of intrinsic vs. extrinsic motivation to decipher the appropriate applications in the tangible areas of performance, quality, agility, and customer satisfaction to name only a few.

Melissa Van Dyke, President, Incentive Research Foundation
Carol Pletcher, Co-Founder, Global Center for Recognition

F 4:30–4:45 pm

Closing Remarks: Wrap Up

During the closing session, we will wrap-up the key issues covered during the seminar, and provide participants with a list of the key take-a ways and a set of actionable strategies that can be implemented upon your return to the office.

Seminar Adjourned 4:45pm

For speaking and sponsorship opportunities, please contact Casey Greenzweig at casey.greenzweig@conferenceboard.org.