Social Media Strategies for Human Resources Seminars
Leveraging Social Media for Employee Communication, Innovation and Engagement
12 - 13 April, 2011
The Conference Board Conference Center
New York, NY
12 April, 2011
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Workshop I:
Social Media at Work
(Details are being shown below)
13 April, 2011
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Workshop II:
Employees, Social Networking and the Law
(Click to display details below)
12 April, 2011
Benefits of attending
Social Media at Work
- How to increase employee engagement through the use of social networks
- Best ways to sue social networks for recruiting and employer branding
- How social media has changed internal communication
Who should attend
Senior HR executives, senior communication executives, in-house counsel and those responsible for social media, recruiting, employee engagement and internal communication
Tuesday, April 12, 2011
Registration and Continental Breakfast 8:30–9 am
A 9–9:45 am
Social Media Strategy and Alignment with Corporate Strategy
Ben Brooks, Vice President and Practice Leader, Human Capital Performance, Marsh
Marcia Conner, Co-author, The New Social Learning: A Guide to Transforming Organizations Through Social Media
B 9:45–10:30am
Communicating your Organization’s Strategy via Social Media
Linda Donlin, Manager, Public Affairs, Mayo Clinic
Networking Refreshment Break 10:30–10:45 am
C 10:45–11:30 am
It’s 2011....Do you Know your Workforce? The Employee Worldview as a Key to Stronger Engagement
Gary Grates, President and Global Managing Director, Edelman Change and Employee Engagement
D 11:30 am–12:15 pm
Finding the Right People Recruiting through Social Networks
Paul Michaud, Senior Vice President, Social Media, Citi
Luncheon 12:15–1:15 pm
E 1–1:45 pm
Developing an Internal Competency in Social Media
Anna O’Brien, former Vice President, Social Media Strategy, Citibank
F 1:45–3 pm
The Employer Brand in a Social World
Deborah F. Compagner, Associate Director, Americas Communications & Marketing, Ernst & Young
Charlotte Jones, SPHR Manager, Strategic Branding & Recruiting, Talent Acquisition & Diversity, Verizon
Thea Randall, Account Manager, TMP Worldwide
Networking Refreshment Break 3–3:15 pm
G 3:15–4 pmSocial Innovation Leveraging Global Knowledge Sharing
Trisha McFarlane, Human Resources Business Partner, St. Louis Children’s Hospital and author, HR Ringleader blog
H 4–4:15 pm
Building Engaged Employees through Brand-Defining Social Experiences
Jen Travis, Vice President, Online Brand Experience, Parker LePla
Conclusions 4:45–5 pm
