Senior Marketing Executive Conference
10 - 11 November, 2010
InterContinental The Barclay New York
New York, NY
10 - 11 November, 2010
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Senior Marketing Executive Conference
(Details are being shown below)
10 - 11 November, 2010
Read about last year's conference.
In 2009, this conference was cited as the #1 Senior Marketing Venue Globally; this year’s 2010 conference promises to deliver. You will hear some of the greatest business marketing stories of our time—directly from the leaders. Day 1 you will hear talks outlining each of the 7 Keys: Innovation, Talent, Philanthropy, Mobility, Global Markets, Social Media, Societal Brand, and ROI Metrics. Day two will be selected case studies and will wrap up with a panel discussing how to implement the 7 Keys. We believe this will be for CMOs and their teams, the seminal senior marketing executive event in America in 2010.
Agenda
Wednesday, November 9, 2010 – Senior Marketing Executive Pre–Conference Seminar
Wednesday, November 10, 2010
Registration and Continental Breakfast 7:45–8:30 am
Welcome and Introductions 8:30–8:45 am
Robert Reiss, Conference Chairman, The Conference Board
A 8:45–9:30 am |
Keynote Address: What to Expect from the Economy,Politics and Business in 2011
Steve Forbes, Chief Executive Officer & Chairman, Forbes, Inc. |
B 9:30–10:15 am |
Dramatic Growth through Innovation
Arkadi Kuhlmann, Founder and Chief Executive Officer, ING Direct |
10:15–10:30 am |
Networking Refreshment Break |
C 10:30–11:15 am |
Merging Talent and TechnologyTony Hsieh, Chief Executive Officer, Zappos.com |
D 11:15 am–Noon |
Boosting Customer Loyalty, Revenue, and Marketing AccountabilityChip Coyle, Executive Vice President, Marketing, N.A., Oracle |
E Noon–12:45 pm |
Building your Brand through PhilanthropyShelly Lazarus, Chairman, Ogilvy & Mather |
12:45–1:45 pm |
Luncheon |
F 1:45–2:30 pm |
The Future of Mobility in Global MarketsRalph de la Vega, Chief Executive Officer, AT&T Mobility |
G 2:30–3:30 pm |
B2B and B2C Marketing Excellence from Social Media to Bricks and MortarMatthias Preschern, Vice President, Demand Programs, IBM Corporation |
3:30–3:45 am |
Networking Refreshment Break |
H 3:45–4:30 pm |
Becoming a Societal BrandSeth Goldman, Co–founder and Chief Executive Officer, Honest Tea |
I 4:30–5:15 pm |
Panel Discussion: Grow Market Share through ROI MetricsChip Coyle, Executive Vice President, Marketing, N.A., Oracle |
Networking Reception 5:15–6:30 pm
Thursday, November 11, 2010
Continental Breakfast 7:30–8:30 am
J 8:30–9:15 am |
Lessons from America’s Top CMOsDavid Sable, Vice Chairman & COO, Wunderman |
K 9:15–10 am |
Finding and Using the Right Metrics to Drive Market ShareGed Parton, Chief Executive Officer of Practices and Capabilities, Synovate |
10–10:15 am |
Networking Refreshment Break |
L 10:15–11 am |
Case Study: Marketing Excellence and Innovation in the Private and Family Owned BusinessLee Rizzuto, Jr., Senior Vice President (grandson of the founder), |
M 11–11:45 am |
Case Studies: Marvel–ous MarketingPeter Cuneo, Turnaround Chief Executive Officer, Marvel Entertainment |
N 11:45 am–12:45 pm |
Implementing the 7 Marketing Keys |
