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Marketing and Communications, Operations and Business Processes

The 2005 Marketing Conference
The CMO as Chief Growth Officer: Innovation and Growth Strategies for Marketers

November 9 – November 10, 2005
The Waldorf=Astoria
New York, NY

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November 9–November 10, 2005  — The 2005 Marketing Conference
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November 8, 2005  — Pre-Conference Seminar: Marketing Resource Management
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Topics to be Addressed November 9 – November 10, 2005 8:00AM

  • Marketing, Innovation and Growth: Lessons from a World Class Organization
  • Customer-Centric Marketing as a Key Growth Driver
  • Transforming Your Company Through Dynamic Marketing Technology Innovation
  • The Next Big Thing in Business: Customer Trust
  • B2B Case Study I: Interactive Marketing: Using the Web, Search and E-mail to Generate Leads
  • B2C Case Study I: Leveraging Marketing Initiatives to Build the Brand
  • Marketing Strategies Case Study I: Using New Marketing Technologies to Enhance Marketing Efficacy
  • B2B Marketing Case Study II: Sales and Marketing: Working Together as a Team
  • B2C Marketing Case Study II: Word of Mouth Marketing: Tapping into Blogs and Influencers
  • Marketing Strategies Case Study II: The Role of Marketing and Branding in Driving Growth
  • Driving Innovation Through Marketing Leadership
  • The CMO Challenge: Insights on Achieving Marketing Efficacy
  • Building a World Class Brand: Two Perspectives
  • Next Generation Marketing: Innovation, Innovative or Both?
  • CMO Panel on Innovation