Topics to be Addressed September 30 – October 1, 2004

• Using Technology as a Change Management Tool
• Strategic Communication Planning: Synchronizing Your Communication Options
• Issues and Public Policy Communication: Protecting Your Organization
• The Road Ahead: Aligning Communication With Business Objectives
• Strategic Intranet Planning: From Concept to Execution
• Media Relations: Creating Focused Expectations
• Reputation Management: Revived and Repositioned in the Era of Change
• Strategic Communication for the Digital Economy
• Employee Communication Strategies: Understanding the New Rules for Workforce Engagement
• It’s All About Clarity: Creating Organizational Value During Change
• Communication Surveys, Audits, and Benchmarking: Improving Results Through Measurement