Topics to be Addressed February 4 – February 5, 2003

• Customer Profitability: Knowledge Needed to Effectively Execute a CRM Strategy
• Effective Data Management - The Foundation to Building and Maintaining Profitable Customer Relationships
• How World Class Companies Use CRM to Succeed in Increasing Profitability
• Using CRM to Maintain Competitive Advantage in a Rapidly Changing Business Environment
• CRM, Customer Profitability & Customer Loyalty: Cracking the Code at Allstate
• Driving Business-to-Business Success with Enterprise Data Warehouse
• How CRM Makes Entertainment More Rewarding
• How to Maximize your ROI: The Power of Predictive Modeling & CRM
• Using Technology and Innovation to Serve Customers and Build Relationships
• Needs-based Segmentation - Applying CRM Tools to the Next Evolution of Profitable Customer Management
• How BMC Software Hit a CRM Home Run After 2 Outs
• Driving Profits and Satisfaction through Customer Insights
• Validating Customer Satisfaction with Share-of-Spending
• Harnessing Technology to Drive ROI and Cement Customer Relationships: Scotiabank Case Study
• Winning Bids: Using Promotional Auctions to Incent and Reward Customers
• Maximizing Customer Delight with Quality Data