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Marketing and Communications

Creative Strategies to Maximize Communication Effectiveness

June 17 – June 18, 2010
The Conference Board Conference Center
New York, NY

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June 17, 2010  — Workshop I: Strategic Employee Benefits Communication: Solutions that Influence Employee Understanding and Awareness
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June 18, 2010  — Workshop II: Web 2.0 Employee Benefits Communication: Leveraging Web 2.0 to Transform Benefits Communication
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Topics to be Addressed June 17, 2010

Communication with employees has never been more important: reorganization, changes in benefit plans, rumors of business difficulties and/or takeovers, and other organization changes make it all the more essential add in broad–based incentive compensation programs, quality improvement programs, the current emphasis on “empowerment,” and general employee stock ownership plans, and the need for communications grows even larger. During this workshop, senior benefits executives will show you new ways to:

  • Communicate changes in benefits plans
  • Implement an organization–wide incentive compensation plan
  • Align policies and programs to business objectives
  • Develop a strategic approach to benefits communication
  • Build trust and improve understanding through communication
  • Create an action plan that gains buy–in from employees